Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip"‚ a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s
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CASE STUDY Lululemon Athletica‚ Inc. Analyzed by: A. Executive Summary: Lululemon Athletica Inc‚ styled as lululemon athletica‚ is a self-described yoga-inspired athletic apparel company‚ which produces a clothing line and runs international clothing stores from its company base in Vancouver‚ British Columbia‚ Canada. The company was founded by Chip Wilson‚ a yoga enthusiast‚ in 1998. The company began as a store selling Yoga fabrics and a studio of practicing
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Last week I read a story about yoga clothes-maker/fashion brand Lululemon and their fairly blatant disregard for any sort of overweight or plus-size consumers. In short‚ they admitted that selling to women who wear size 12 and smaller is an important business strategy for them‚ and that it’s based on “design‚ capacity and operational perspective.” That video seems to only anger some customers more. One wrote in response‚ “On one hand you are bashing us for being fat and on the other hand bashing
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Lululemon Athletica Assessment 1. In preparation Lululemon has hired a new CEO‚ Robert Meers. His leadership’s beliefs stem from a five-year vision called “ Community Legacies program”. This program is based on the belief that “every person we hire‚ garment we create‚ store we open‚ customer we educate‚ and yoga class we attend contributes to building a legacy in our communities”. Not only does this goal/ action plan show his commitment to giving and leading people at Lululemon but also shows
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the fiscal year ended January 29‚ 2012 OR ¨ |TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934| For the transition period from to Commission file number 001-33608 lululemon athletica inc. (Exact name of registrant as specified in its charter) ||| Delaware| |20-3842867| (State or other jurisdiction of incorporation or organization)| |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver‚
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1. The Introduction of Lululemon in Japan 1 THE INTRODUCTION OF LULULEMON ATHLETICA IN JAPAN The Introduction of Lululemon Athletica in Japan‚ An International Integrated Marketing Communications Plan By: Jill Bichner December 4‚ 2008 IMC 453‚ Fall 2008 2. The Introduction of Lululemon in Japan 2 Table of Contents: Cover Page 1 Table of Contents 2 Executive Summary 3-4 Situational Analysis/Competitive Climate 5-6 Cultural Issues for Product and Target Market 7-9 Marketing Objectives & Strategies
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Lululemon Athletica Lulemon Athletica is an athletic apparel company based out of Vancouver‚ British Columbia‚ Canada. The company was founded by Dennis “Chip” Wilson‚ in the year 1998. Dennis Wilson had been in the skate‚ surf‚ and snowboard business for over 20 years when he took a commercial yoga class that was offered in Vancouver. Wilson found the results to be thrilling. He quickly was immersed in the idea of making his yoga experience the best possible. He believed the clothes that were
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Lululemon Athletica These days it’s hard to see a person wearing no clothing from lululemon. Either it’s the famous headband or the pants‚ you can always tell. The reason why I chose lululemon as my topic is because it’s Canadian‚ not many people know that the first lululemon store opened was in Vancouver‚ and that the main headquarters is in Vancouver too. The founder of lululemon athletica Dennis “Chip” Wilson was in the skate‚ snowboard‚ and surf business for 20 years. When Wilson has his
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SWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance‚ comfort‚ functionality and style. The innovative design process is attributed to a number of factors such as‚ real-time customer feedback. Lululemon seeks real-time customer feedback on the
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Marketing 111 – Major Project 5. The Target Consumer • Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active‚ healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work‚ life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety
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