"Lululemon Athletica" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 12 - About 115 Essays
  • Best Essays

    Lululemon Marketing

    • 3100 Words
    • 13 Pages

    Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder‚ Chip Wilson‚ decided to try something new – yoga‚ a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing‚

    Premium Management Learning German language

    • 3100 Words
    • 13 Pages
    Best Essays
  • Good Essays

    leadership beliefs that guide the socially responsible practices at Lululemon athletica. Lululemon athletica is a Canadian athletic apparel retailer‚ Inspired at designing athletic wear for both men and women who participate in a variety of sport such as yoga‚ running‚ mountain climbing and cycling. Like all organizations leadership beliefs contributed to the behavior and attitudes for their performance and success in the long run. LUlulemon has succeeded in developing both a brand and a culture of customers

    Premium Social responsibility Corporate social responsibility Business ethics

    • 717 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Lululemon Case Analysis

    • 4331 Words
    • 18 Pages

    Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and

    Premium Brand Marketing

    • 4331 Words
    • 18 Pages
    Powerful Essays
  • Best Essays

    Lululemon Executive Summary

    • 3348 Words
    • 14 Pages

    How Athleta will Defeat Lululemon: The Impact of Decision Making on Consumer Behavior in Women’s Athletic Apparel Today women’s athletic aparrel is both a highly profitable and competitive market. The $14.3 billion market is growing exponentially‚ about twice as fast as women’s clothing overall . The industry is also quite crowded. There are many companies and brands competing for the market share‚ including LululemonAthletica‚ Gap’s Athleta‚ and Lucy. Well known brands such as Nike‚ Under Armour

    Premium Clothing Marketing Athletic shoe

    • 3348 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Analysis Of Lululemon

    • 1292 Words
    • 6 Pages

    Culture: The culture surrounding Lululemon is tough to pinpoint exactly due to the global scale that Lululemon operates at. Originally founded in Vancouver‚ where “the culture [is] healthy living” (Oliffe‚ J. L.‚ White‚ C. F.‚ & Bottorff‚ J. L. 2013)‚ it is clear to see how Lululemon shaped their foundation of a business into now what is one of the largest clothing retailers in the world. Lululemon stresses healthy living through physical activity: their annual renowned “Seawheeze” half marathon

    Premium 2016

    • 1292 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Lululemon Case Summary

    • 328 Words
    • 2 Pages

    Lululemon Tops Earning Estimates‚ Stock Price Rebounds Lululemon Athletica (NASDAQ:LULU) shares spiked almost 4.54% after beating analysts’ revenue and earnings estimates by a wide margin of $4.17 million and $0.04 per share‚ respectively. The company’s revenue surged 13% to $544 million compared with the revenue of $479 million in the same period last year. Its total comparable sales increased 7%‚ while direct to consumer revenue surged 16% over the year-ago period. Above all‚ Lulu’s operating

    Premium Revenue Generally Accepted Accounting Principles Stock

    • 328 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Lululemon Case Study

    • 775 Words
    • 4 Pages

    levels increase‚ and also‚ the introduction of women-oriented gyms has also increased the customer base by encouraging more women to partake in fitness. Moreover‚ the technologies of designing and manufactured apparel have been constantly improved. Lululemon`s fastest wicking fabric is primarily used in running gear for women and men which the moisture wicking is inherent in the fabric so will last for the life of the garment. The analysis from porter`s five forces shows: Rivalry between established

    Premium Clothing Marketing

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf‚ skate‚ and snowboarding business‚ he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics‚ he began a movement in yoga clothing where he relied on feedback from yoga

    Premium Brand Trademark Marketing

    • 2016 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Lululemon Essay

    • 1541 Words
    • 7 Pages

    cheap prices on their products. People with low income would turn to a store like Walmart to purchase their shoes instead of purchasing an expensive branded shoe from a sports store. They also carry fitness clothing at cheaper prices too. 3. Lululemon. Lululemon is extremely well known for their fashionable‚ high quality fitness apparel. Their apparel is used for fitness as well as for fashion and casual wear. Although it is extremely pricy‚ it is still popular. Sue would have a hard time to compete

    Premium Athletic shoe Shoe Footwear

    • 1541 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Lululemon Case Study

    • 2249 Words
    • 9 Pages

    Assignment for Course: MGT 5090 – Entrepreneurial and Strategic Thinking Submitted to: Dr. Regina A. Greenwood Submitted by: Anais Carrasco Date of Submission: May 30th‚ 2013 Title of Assignment: CASE 4 – Lululemon Athletica Inc. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas

    Premium Strategic management Obesity Clothing

    • 2249 Words
    • 9 Pages
    Better Essays
Page 1 2 3 4 5 6 7 8 9 12