Marketing in Real Estate Tying-up Loose Ends of Traditional Marketing with Relationship Marketing “Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive‚ part of everyone’s job description‚ from the receptionist to the board of directors.” - Regis McKenna‚ Marketing Consultant‚ Silicon Valley Perhaps the oldest business in the history of mankind is real estate. A man’s wealth was measured in terms of number of cattle and amount of land he owned. Then
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India’s leading Real Estate Developer Established in 1972‚ Unitech is today a leading real estate developer in India. Known for the quality of its products‚ it is the first developer to have been certified ISO 9001:2000 in North India and offers the most diversified product mix comprising residential‚ commercial/IT parks‚ retail‚ hotels‚ amusement parks and SEZs. The well-recognised brand was yet again conferred with the title of "Superbrand" by Superbrands India in 2009. The Company is also
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[pic] Marketing Plan on: Hallmark –Zaviera An Exclusive Lifestyle Apartment [pic] Prepared by: Leena Jadhav (115) Trishna Malik (82) Arati Padwal (90) Brindal Kothari (79) Table of Contents Introduction: 3 About Hallmark Infrastructures 3 The Management Team 4 Hallmark‚ as a Group 4 Vision 4 Mission 5 Hallmark’s Specialty 5 Projects 5 Real Estate Industry at Chennai - Overview 6 Growth Stimulators: 7 SWOT Analysis of Hallmark - Zaviera 9 PESTEL Analysis
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Executive Summary Now in Bangladesh the demand for residential real estate unit is rapidly increasing. The current urbanization rate is 5-6% and 50% people will be living in the cities by 2025‚ according to experts. In the Dhaka City from 1991 to 2004 the urban population density has increased by about 79%. It was 4795 persons/sq.km in 1991 and 8573 persons/sq.km in 2004. Population is increasing rapidly in Bangladesh. The population in Dhaka‚ the mega city‚ is increasing very fast. This rapidly
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INTRODUCTION REAL ESTATE IN INDIA CURRENT SCENARIO OF THE REAL ESTATE MARKET IN INDIA Commercial real estate sector is in boom in India. In the last fifteen years‚ post liberalization of the economy‚ Indian real estate business has taken an upturn and is expected to grow from the current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed to favorable demographics‚ increasing purchasing power‚ existence of customer friendly banks & housing finance
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Real Estate Competitor Analysis Laing & Simmons Hornsby Paul Jones Hornsby Executive Summary The property market is strongly linked to economic conditions here and abroad. The global financial crisis (GFC) and collapse of the US housing market have all have negative effects on the residential market for sales. Adapting to changing conditions is critical to survival for the many small and medium sized firms in the market. Google collaborated on recent study into the on line search for
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Pg1Pg1 “?THE PERCEPTUAL STUDY OF BUYERS TO ANALYSE THE REASONS FOR TRANSITION FROM DELHI TO NCR”? Submitted in partial fulfillment of the requirements for Post Graduate Diploma in Management (PGDM) By Ashwani Dadhich Class of 2010
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The most basic definition for real estate is "an interest in land". Broadening that definition somewhat‚ the word "interest" can mean either an ownership interest (also known as a fee-simple interest) or a leasehold interest. In an ownership interest‚ the investor is entitled to the full rights of ownership of the land (for example‚ to legally use and transfer the title of the land/property)‚ and must also assume the risks and responsibilities of a landowner (for example‚ any losses as a result of
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Research Paper Real Estate Sector in Cambodia REAL ESTATE SECTOR IN CAMBODIA PHNOM PENH SECURITIES PLC. No. 32‚ Monivong Blvd‚ Phnom Penh‚ Cambodia Tel: +855-23-426-999 Fax: +855-23-426-495 In this Paper: Executive Summary – Page 01 Overview of Real Estate Sector – Page 02 Real Estate in Detail – Page 02 Outlook of Real Estate Sector – Page 07 Leading Companies in the Sector – Page 07 Website: http://www.pps.com.kh EXECUTIVE SUMMARY The global economic
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Real Estate Marketing & Branding. Contents: 1. Real Estate Industry Branding. 2. Marketing Communication. 3. Customer Relationship Management. 4. Communication Points for Redevelopment. 5. Name Game in Real Estate Industries. 1. Real Estate Industry Branding Same Basics‚ Different Dynamics: The branding basics applicable to the real estate business are no different from branding in any other sector. The principles are the same‚ even if the applications are
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