less time consuming. Manual tasks are now being terminated on business establishments because it consumes too much time in an establishment’s operation and also it can produce manual errors. Online Billing and Reservation is now the current trend when it comes on hotel‚ country clubs‚ restaurants‚ airlines‚ travel agency and many more. It lessens the time being used in manually recording the reservations made by many customers and the tendency of making errors and mixing up the
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marketing strategy of hotels: identification of the target market and the needs of these customers; formulation of the marketing objectives; definition of the constraints (mainly linked to the environment of the hotel); and finally‚ allocation of marketing resources. This last stage can itself be divided in four components‚ following the Marketing Mix model of McCarthy (1960): product‚ place (also called distribution)‚ promotion and price. Before the internet and online technologies‚ the distribution
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Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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Literature Review Paper (1935) Works Project Administration (WPA) created Mohammed Alharbi University Of Central Oklahoma Abstract This paper provides literature review regarding the functioning of the Works Project Administration (WPA) that was created in 1935. The WPA helped millions of Americans to find jobs during the period of Great Depression. For example‚ the WPA developed many significant programs in art‚ theater‚ music and writing in order to allow American artists and actors
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Major System Features and Functions The system will automate many of the manual procedures that are being used by management‚ front desk‚ and room services at the Hotel Computer Science. After preliminary analysis of the requirement specifications a system with the following functions will best satisfy the needs of the hotel management and staff. Hotel Management System Overview The following level one data flow diagram characterizes the types of inputs and outputs and the interactions that the
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Chapter 2: Review of Related Literature and Studies Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES For further understanding of the study‚ the researchers made use of different reading materials related to the online system. These materials such as books‚ magazines‚ newspapers‚ thesis and other web articles are essential in broadening the knowledge of the researchers. These will also guide the researchers to achieve their target objectives by getting ideas on other related
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HammerTime™ Online Auctions [pic] Software Requirements Specification IEEE 830-1998 Standard Authors: Simon Johnson‚ Aaron Jolly‚ Cameron Wills SENG 2050 2004 Project- Milestone 2 System Requirements Specification Contents: 1. Introduction Purpose Scope Definitions References Overview 2. Overall Description 2.1 Product Perspective 2.2 System interfaces 2.2.1 user interfaces 2.2.2 Software interfaces 2.2.3 Hardware interfaces 2.2.4 Communications
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A LITERATURE REVIEW OF ONLINE TRUST IN BUSINESS TO CONSUMER E-COMMERCE TRANSATIONS‚ 2001-2006 By: Shan-Yan Huang‚ Ci-Rong Li & Chen-Ju Lin‚ National Dong Hwa University – put thid in your bibliography (and the others as well) Huang‚ Li.‚ et.al (2006) stated that customer trust can reduce perceived social complexity of an on-line transaction by allowing consumers to reduce the perceived possible opportunism of e-Vendor behaviors. This paper’s primary objective was to provide an overview of
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Chapter 2 Review of Related Literature In less than a generation‚ computer technology has revolunized business all over the world. This has brought about changes in the area of business‚ finance‚ industry‚ government‚ agriculture‚ education‚ health care‚ sports and even on our personal lives. Today‚ computers do much of the works. Data collection continues to become easier and easier‚ data processing is getting faster and faster‚ mathematical calculations continue to be performed with increased
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An Investigation on the Importance of Branding for a Small Independent Boutique Hotel Page 1 of 73 March 2011 EXECUTIVE SUMMARY In contemporary business environments‚ small independent organisations are often faced with significant pressures to survive market competitiveness (Abimbola‚ 2001; Bristow‚ et‚ al‚ 2002; Moroko & Uncles‚ 2009; Wilden‚ et‚ al‚ 2010). Accordingly‚ in order to compete with prevailing competitors‚ many businesses employ branding as a key strategy to establish
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