IBS Hyderabad | Mahindra & Mahindra’s Global Diversification Strategies | A Business Strategy Case Study | | Group-9: | Het MavaniHarshit ShethJuhi KashyapJayeeta DuttaHemanta PoudyalHeena GoelKanishk Sharma | 12-Aug-13 | This document is a synopsis of the full case study. | Table of Contents 1. ABSTRACT 4 2. INDUSTRY ANALYSIS 5 GDP and the automotive industry 5 PESTEL framework of Indian automobile industry: 5 a) POLITICAL FACTORS 6 b) ECONOMIC FACTORS 6
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Anand Mahindra * Passionate innovator * I call myself a “right brained person.” * The whole feeling in this company has been one of trusteeship. * Innovators are non-conformists. Innovators and entrepreneurs are those who have immense confidence in their capabilities. * If educated properly‚ Indians are second to none in the world. * I worry when times are good. * It’s never only about the money‚ it can’t be. Otherwise I don’t think you can get outstanding results.
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formal market research at various locations and asking for customer insights. Company took help of their advertising agency to develop a suitable name. Various brand strategy options were looked into and finally they settled on using Scorpio – from Mahindra brand endorsement to give it new independent product position and also to have positive image of being form the house of Mahindra’s. Various positioning options were evaluated to arrive at one that met the criteria specified by the marketing objectives
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EXECUTIVE SUMMARY As we know that Mahindra & Mahindra Co. Ltd. is a production unit. When ever production term comes then first thing comes in our mind that is inventory. Because inventory is base for any production unit so‚ when we control and manage the inventory properly then the company is benefited. (By reducing holding and carrying cost of inventory.) Thus after studying inventory Management the important activity which is done on quarterly basis in the account department is Budgetary
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MAHINDRA & MAHINDRA: CREATING SCORPIO GROUP-4 AAKASH | SRIDHAR | NEHA | CHAITANYA | TRISHUL | VIVEK GLOBAL AUTOMOBILE INDUSTRY Industry was dominated by: ◦ Big three(GE‚ Ford and Daimler Chrysler group) ◦ Big two(Volkswagen‚ Peugeot) ◦ Japanese players (Toyota‚ Nissan and Honda) Japanese model : ◦ emphasised on close working relationship with suppliers. ◦ Shorter production period (12-18 months) ◦ Making highest profits per car reeping between ($1400-$2400) U.S automakers: ◦ emphasised
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MAHINDRA & MAHINDRA IN SOUTH AFRICA BACKGROUND AND INTRODUCTION Mahindra and Mahindra is a leading multinational automotive manufacturer headquartered in Mumbai‚ India which started as a steel trading company in 1945 by two brothers J.C Mahindra and K.C Mahindra. M&M has a labour force of 13000 and in 2001 profit before tax was 45 billion rupees. Currently the company has also extended its operations to small turbo prop aircraft and has a presence in the transportation media across land
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CONTENTS CHAPTER NO PAGE NO CHAPTER – 1 2-9 • Introduction • Need for the study • Objectives of study • Scope of study CHAPTER – 2 10-31 • Company Profile • Industry Profile CHAPTER – 3 32-66 • Research Methodology • Primary Data • Secondary Data • Review
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR
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Supply Chain Management Mahindra & Mahindra has a separate logistics chain‚ Mahindra Logistics Limited (MLL)‚ for all it subsidiaries among which Auto Industry forms a large part of the supply chain business. It remains an area of considerable focus for Mahindra Logistics because of the challenges faced by auto manufacturers‚ suppliers and distributors. Automotive Logistics With integrated logistics operations across the country the solutions provided by Mahindra can be broadly classified
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Mahindra Verito (Mfg) The Mahindra Verito‚ formerly known as Logan is Mahindra’s flagship car in the sedan entry level segment (C- seg). The car is manufactured at the Chakkan plant in Maharashtra. Plans are being made to shift out to a new plant coming up in Chayyar‚ about 100 Km from Chennai. The average monthly sales of Verito is about 1250/month ever since the rebranding. It is a bit less than forecasted by M&M. Daily production is about 70 cars per day. Not a lot of considerable changes
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