Mahindra Summer Project in Marketing

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  • Topic: Jeep, Mahindra & Mahindra Limited, Mahindra Scorpio
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  • Published : November 2, 2011
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LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT

Report on Summer Training
A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK

Submitted to Lovely Professional University
In partial fulfillment of the Requirements for the award of Degree of
Master of Business Administration
Submitted by:Atul Simalti
University Reg. No.11005058

DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA (PUNJAB)

A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK

A Sip Report Submitted By:
MR. ATUL SIMALTI
(M.B.A.)

Under the guidance of:
(MR. RAJEEV GUPTA)

Submitted to:
The HOD Lovely School Of Business(Management Department)
Lovely Professional University, Jalandhar (Punjab)

ACKNOWLEDGEMENT

I readily acknowledge my indebtedness to my mentors- Mr. Lokesh Jasrai, Mr. Rajeev Gupta whose support, dedication and honest efforts have given me an immense help in doing this project. It gives me immense pleasure to express my deep sense of gratitude and appreciation to my external guides Mr. Ajay Gupta, Mr. Jasleen Singh, whose constant encouragement and valuable suggestions gave back bone support in completing this project. I specially take the opportunity to thanks Mr. Amit Kumar and Aseem Aggarwal (Sales executive- DDPM) for motivating, encouraging, guiding and supporting at every step and sparing his valuable time for me. Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention.

Atul Simalti.

DECLARATION

I, Atul Simalti, student of MBA-3rd Semester, Lovely Professional University, Jalandhar hereby declare that this project report ‘A study of marketing strategy and analysis of scorpio mhawk’ at “Dehradun premier motars”, Dehradun is written and submitted by me under the guidance of Mr. Rajeev Gupta. The entire analysis and conclusion of this report are based on the information which is collected by me during the training period. The practical finding in the report are based on the data collected myself while preparing this project. I have not copied any thing from any source or other project submitted for the similar purpose, if any.

Atul Simalti

CONTENT

1. PROFILE OF THE COMPANY
Name
Location
Historical background
Products
Number of departments
Number of employees
Human resource policies
Information about marketing
Vision and mission

2. SUBJECT TAKEN FOR SIP
Introduction
Making of Mahindra scorpio
Product training
Mahindra scorpio mhawk
Objectives
Methodology
conclusion

1. Profile of the Company

Name of the company:
Dehradun Premeir motors Pvt. Ltd. (an authorized dealer of Mahindra and Mahindra automotive) Location:
DDPM: Dehradun Branch (Personal Sagement)

Haridwar bypass Road, Ajabpur kalan, Dehradun-248001 (Uttrakhand)

Phone: 0135-2532057,58,53

DDPM: Kotdwar Branch

B.E.L. Road, Kotdwar (Uttrakhand)

Phone:01382-222388

DDPM: Vikasnagar Branch

Nawabgarh,Dakpathar Road, Vikasnagar (Uttrakhand)

Phone:01360-253300

Historical background (Dehradun Premier Motors):

DDPM is one of the leading dealerships for the M & M vehicles in Uttrakhand region & one with biggest infrastructure in Central India. DDPM established in year 2001 with dealership for Mahindra & Mahindra – INDIA’S leading automobile brand. Premier motors having its main office in Dehradun which is established in year 2001, and the Kotdwar & Vikasnagar branch is established in year 2008. Premier motors is owned by Mr. Harish Suri.

M&M (Automotive Sector) History

M&M’s association with the automobile business dates back to 1945. The Company was incorporated in 1945 and...
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