Study on Ht Dna

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  • Topic: The Times of India, The Times Group, Broadsheet
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  • Published : November 24, 2012
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A PROJECT REPORT ON
PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS.
AT
Bennett, Coleman & Co Ltd.
The Times of India

BY
SAAD BHATI
ROLL NO-P11014
PGDBM 3RD SEMISTER

FOR POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT- MARKETING BATCH 2011-2013

CENTRE FOR MANAGEMENT – PGBDM
BANDRA, MUMBAI – 400050
DECLARATION

I Saad Bhati student of PGDBM - Marketing (Semester II) at Centre for Management hereby declare that this Project entitled “PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS”.
has been carried out by me under the guidance of Mr. .Roque rodrigues and Ms krupal Valia as per the norms prescribed by the University . And that I have not engaged in plagiarism of any kind from published / non published works. I further declare that the information presented in this project is true and original to the best of my knowledge.

DATE:
PLACE: Mumbai ( SAAD BHATI )

ACKNOWLEDGEMENT

With deep satisfaction and immense pleasure I am presenting this report on “PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS”. This survey process could not have been successful without the motivation provided by the employees at Times of India, Mumbai CST office. It is my proud privilege to have got an opportunity to work with an esteemed organization like Times of India. The encouraging work environment and culture has enabled my learning. They were always ready to provide constant support and give their intellectual inputs to guide me through this enriching endeavor. I would like to thank them for the keen interest they have taken in clarifying all the concepts and the underlying fundamentals. At the onset I would like to express deep heartfelt gratitude to Mr. Vikesh Walia (Vice President TOI) for giving me an opportunity to work on this project in Times of India. I would like to thank Mr. Sunil Gore (Associate Vice President TOI) for providing me with suggestions and help when required. I devote my special and sincere thanks to Mr Roque Rodrigues & Ms Krupal Valia for providing me the guidance and valuable advice, without whose constant support and feedback this project would have been a mere idea without a form or content. I would like to express my heartfelt gratitude to the TOI staff, Mumbai CST office who helped me by giving the moral support to accomplish the project successfully.

I extend my sincere thanks to Prof. Neelam Mathur (Mentor), all the faculty members whose guidelines helped me in the completion of this report. Last but not least I would like to thank all those who were involved directly or indirectly in the completion of the project. Working at Times of India has been the most pleasurable experience and has also been a great learning experience.
Thank You CERTIFICATE

TABLE OF CONTENTS
Sr. No.| TOPIC| Page No.|
| Acknowledgement| |
| Contents| |
| Executive Summary| |
| Introduction| |
| Industry Profile| |
| Company Profile| |
| History| |
| Objective Of The Project| |
| Research Methodology| |
| Analysis & Interpretation| |
| Findings| |
| Conclusion| |
| Recommendations| |
| Annexure| |
| Bibliography| |

EXECUTIVE SUMMARY

The project deals with the profiles of readers of Hindustan times and DNA .To understand the psyche of DNA and HT’s exclusive readers. The project focuses on the class of HT / DNA’s reader’s & their reading habits. The project also helps us to understand why they are subscribing to HT/DNA. It also helps us know the reason for which the subscribers are switching over to other newspapers like and what plan of action should be undertaken to compete in the newspaper industry....
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