MKTG 680-01: International Marketing‚ Spring 2006 Exam I Review Questions • • NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET‚ YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME‚ SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS. Chapter 3 – The Global Trade Environment 1. a. b. c. d. e. Which of the following is the abbreviation for a proposed trade initiative between the U.S
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INTERNATIONAL MARKETING International marketing is the export‚ franchising‚ joint venture or full direct entry of a marketing organization into another country. This can be achieved by exporting a company’s product into another location‚ entry through a joint venture with another firm in the target country‚ or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using
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Case Study Mid Term: International Marketing Research at the Mayo Clinic Minashki Sinanan Summary The Mayo Clinic is a well-known health care provider that treats international and domestic‚ upper class society. An example of their consumer base is the President of the Republic of Equatorial Guinea‚ Teodoro Obiang Nguema Mbasogo‚ who was seen at the Rochester clinic in New York. Founded almost a Century ago by the “Mayo” family‚ these world renowned physicians travelled the world comparing
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Chapter 3 International Marketing Discuss the bases of world trade. Give examples illustrating the different bases. History and geography has a great impact on the marketing progress. We must make sure that we understand how the history of different cultures impacts and guides how they focus their marketing efforts today. There were many areas that have a strong influence on world trade that were discussed in this chapter. Similar to modern day attitudes‚ China did not start out having a
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University of International Business and Economics Intercultural Business Communication Instructor: [Dou Weilin] I. Course Description This course is an introductory to intercultural communication theory and its practical principles in Chinese business context. Lectures in this course will touch upon the following topics: cultural values and thought patterns; face value and relations; cultural influence on verbal and nonverbal communication; intercultural business negotiation; intercultural
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The communication process 1. Source (the sender) The source of a communication event is usually a person attempting to send a spoken‚ written‚ sign language‚ or nonverbal message to another person or person. The perceived authority and experience of the sender are important factors in influencing how much attention the message will receive. 2. Message The heart of a communication event is the message‚ which is a purpose or an idea to be conveyed. Many factors influence how a message is received
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Communication establishes relationships and makes organizing possible. Every message has a purpose or objective. The sender intends -- whether consciously or unconsciously -- to accomplish something by communicating. In organizational contexts‚ messages typically have a definite objective: to motivate‚ to inform‚ to teach‚ to persuade‚ to entertain‚ or to inspire. This definite purpose is‚ in fact‚ one of the principal differences between casual conversation and managerial communication. Effective
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Communication Process Communication is the process of sending and receiving messages with attached meaning ( Schermerhorn‚ Osborn‚ Hunt 2000). Communication process has the following basic aspects‚ which are source‚ receiver‚ channel‚ noise and feedback. The source is the person that encodes a message in understandable terms‚ and then transmits it via a communication channel that carries the message. There are various communication channels such as face-to-face meetings‚ emails‚ memorandums‚ faxes
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Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective‚ effective communication is an absolute must‚ because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of
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The Communication Process Communication is a process by which by which information is exchanged between individuals through a common system of symbols‚ signs‚ or behavior. Communication can also be an act by which one person gives to or receives from person information about that person’s needs‚ desires‚ perceptions‚ knowledge‚ or affective states. This communication works through a Process Model‚ which breaks down communication into separate parts like: Sender/Receiver-The first component
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