Country notebook: developing an international marketing plan Overview Working in teams of 4 – 5 students you will analyze a country’s cultural and economic environment in order to develop a marketing program for a specific product or service. The purpose of this assignment is to facilitate cross-cultural understanding and evaluate a country’s market potential. You should work as if you represent a company planning to expand operations to several new countries. Your job is to analyze and tentatively
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PART SIX Country Notebook THE COUNTRY NOTEBOOKA GUIDE FOR DEVELOPING A MARKETING PLAN TH E CO UN TRY N O TEB O O K O U TLI N E Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Marketing Plan 580 Part 6 Supplementary Material In each guideline‚ specific points must be adapted to reflect a company’s products and/or services. The decision as to the appropriateness of specific data and the depth of coverage depends on company objectives‚ product
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International Business & Multinational Enterprises MKT 672 Prof. D. Steven White University Of Massachusetts Dartmouth Country Notebook Report A Guide for Developing a Global Marketing Plan India SREEKANTH SANGOJU May 8th 2013 Introduction India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh‚ Burma‚ china‚ Nepal‚ and Pakistan makes India an ideal country
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Executive Summary 0 Introduction (Sunil) 3 Socio-cultural analysis 3 Economic analysis 3 Product 3 Perceptions held by the intended market 3 Major Problems and Resistances to Product Acceptance 7 The Market 8 Geographical region(s) 8 Connectivity 8 Consumer buying habits 9 Product feature preferences 10 Distribution of the product 11 Advertising 11 Promotion 12 Pricing strategy 12 Competition 12 Competitor’s Products 12
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MKT 382 | International Marketing | THE COUNTRY NOTEBOOK A GUIDE FOR DEVELOPING A MARKETING PLAN Name of Country : Benin Name of the Company: Pran Products: food items Date of Submission: 19/12/2012 Company Overview Pran Foods Limited “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. ‘PRAN’ started its
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Country Notebook : Switzerland I. Cultural Analysis Introduction : Switzerland is a landlocked country geographically divided between the Alps‚ the Central Plateau and the Jura. Its area is 41‚285 km2 (15‚940 sq mi). The Swiss population of approximately 7.8 million people concentrates mostly on the Plateau‚ where the largest cities are to be found. Among them are the two global cities and economic centers of Zürich and Geneva. Switzerland is one of the richest countries in the world by per
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Cultural Analysis of a potential market While introducing either a new product or an existing product in a new market‚ it is very essential to perform a cultural analysis on the market. This gives us a brief idea about the market and helps us in making the market planning decisions. Entering a new market can be difficult‚ because different markets have different cultures. For example the market in South Africa will be completely different in terms of food‚ dressing styles‚ the languages
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I. Principal industries 1. What proportion of the GNP does each industry contribute? The leading industrial sectors in France Percentage Aerospace and defense 9.1% Telecommunications (including communication satellites) 3.3% Research and development 2.26% Pharmaceuticals 1.52% Chemicals 1.21% Other 1.31% Total 18.7% 2. Ration of private to publicly owned industries: 1.2 French public sector firms grew to account for 21% of sales‚ 23% of employment‚ 28% of value-added‚ 30% of exports‚ and 53% of
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ACKNOWLEDGEMENT First of all‚ I would like to express my deep gratitude to Allah the Almighty for giving me the opportunity to perform and successfully completing the term paper. I acknowledge my heartiest due to our honorable course instructor Md. Khairul Islam‚ Assistant Professor‚ Department of Business Studies‚ Dhaka International University for giving me the opportunity to carry out this report. His valuable advice and guideline helped me a lot in preparing this report successfully. Otherwise
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5/16/13 Country Note Book of China C ut N t ok ony o bo r e Te ony o bo—AG i f D vl i a ren P n h C ut N t ok r e u eo ee p g Ma tg l d r on ki a Te ony o bo O t e (lk e f m riom tn but C ut N t ok h C ut N t ok ui Ci hr o oen rao aot e ony o bo. r e l n c e r f i h r e ) •. uu l nli IC lr A a s ta ys •IEoo iA a s I cnmc nli . ys •I Ma eA d ad o ptv Ma eA a s I. r t ui n C m ete r t nli I k t i i k ys •V PemnrMa en P n I. rii y r tg l l a ki a IC lr A a s wi g u e . uu l nli rn gi ta ys
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