Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately
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Reference List: Ala-al ak‚ B‚A‚M.‚ & Alnawas‚ I.A.M. (2010). Mobile marketing: Examining the impact of trust‚ privacy concern and consumers’ attitudes on intention to purchase. International Journal of Business and Management‚ 5(3)‚ 28-41. Amen‚ U. (2010). Consumer attitude towards mobile advertising. International Journal of Comtemporary Research in Business‚ 2(3)‚ 75-105. Bomariya‚H.‚ & Singh‚ R. (2011). Attitude towards advertising and information seeking behavior – A structural equation
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Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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International Marketing Exam 2 Review Chapter 6 Global Marketing Research and Data Sources Marketing Decisions Intelligence Needed 1) Go international or remain a domestic marketer? | Assessment of global market versus domestic marker (demand & competition) and internal assessment of company readiness to go international? | 2) Which markets to enter? | Assessment of individual market potential (demand‚ local competition‚ political environment) | 3) How to enter target
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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Significance of Understanding Culture in International Marketing Cultural Impact on International Marketing Process and In Particular Consumer Decision Making Deval Khandal CONTENT * International Marketing – An Introduction * Marketing Environment * Culture * Values * Heroes * Rituals * Symbols * Formation of Individual’s Cultural Value System * Consumer Ethnocentrism * Elements Contributing Culture * Political Element * Economic
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Article Review The article‚ “Culture‚ cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC” deals with the cultural differences causing different consumer behavior resulting from an inherent difference in their cognitive levels. The authors refer to the belief and earlier research work that state that the cognitive style of people depends upon the culture of the place they are from and therefore affects their buying decision
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MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions‚ concepts and boundaries Jorge Mongay Autonomous University of Barcelona‚ SBS Swiss Business School 2006 Online at http://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840‚ posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS‚ CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
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LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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