Marketing Literature Review
Marketing Literature Review
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106. SUBJECT HEADINGS 1. THE 1.1 1.2 1.3 MARKETING ENVIRONMENT Consumer Behavior Legal, Political, and Economic Issues Ethics and Social Responsibility
MYRON LEONARD, Editor Western Carolina University
1. THE MARKETING ENVIRONMENT 1.1 Consumer Behavior See also 28, 60, 61, 62, 86, 89, 99, 103, 111, 112, 116, 120, 123, 125, 126, 151, 158, 163, 164, 171, 177, 178, 182, 183, 200, 201, 202, 205, 206, 225 Meet the Inner-City Shopper. Marcia Mogelonsky, American Demographics, 20 (December 1998), pp. 38–41. [Survey, Underserved market segments, Minorities, Demographic characteristics, Expenditures, Retailers, Market strategy, Apparel stores, Brand names, Salespeople, Statistical data.] 1 Ys in Love. Helene Stapinski, American Demographics, 21 (February 1999), pp. 62–68. [Trends, Generation Y, Traditions, Life choices, Conservative, Early marriages, Computers, Communication, Shopping behavior, Market strategy, Examples.] 2 The Role of Emotions in Marketing. Richard P. Bagozzi, Mahesh Gopinath, and Prashanth U. Nyer, Journal of the Academy of Marketing Science, 27 (Spring 1999), pp. 184–206. [Literature review; Theory and
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106. SUBJECT HEADINGS 1. THE 1.1 1.2 1.3 MARKETING ENVIRONMENT Consumer Behavior Legal, Political, and Economic Issues Ethics and Social Responsibility
MYRON LEONARD, Editor Western Carolina University
1. THE MARKETING ENVIRONMENT 1.1 Consumer Behavior See also 28, 60, 61, 62, 86, 89, 99, 103, 111, 112, 116, 120, 123, 125, 126, 151, 158, 163, 164, 171, 177, 178, 182, 183, 200, 201, 202, 205, 206, 225 Meet the Inner-City Shopper. Marcia Mogelonsky, American Demographics, 20 (December 1998), pp. 38–41. [Survey, Underserved market segments, Minorities, Demographic characteristics, Expenditures, Retailers, Market strategy, Apparel stores, Brand names, Salespeople, Statistical data.] 1 Ys in Love. Helene Stapinski, American Demographics, 21 (February 1999), pp. 62–68. [Trends, Generation Y, Traditions, Life choices, Conservative, Early marriages, Computers, Communication, Shopping behavior, Market strategy, Examples.] 2 The Role of Emotions in Marketing. Richard P. Bagozzi, Mahesh Gopinath, and Prashanth U. Nyer, Journal of the Academy of Marketing Science, 27 (Spring 1999), pp. 184–206. [Literature review; Theory and