India ’s 2-wheeler segment to buck the present recessionary trend in the economy. What‚ they ask themselves‚ accounts for such resilience: competitive pricing? Quality? Technology? Or‚ is it ready availability? Mr. Brijmohan Lall Munjal‚ chairman‚ Hero Group of Companies‚ addresses some of these issues in an interview with Soumya Kanti Mitra. What makes the 2-wheeler segment so impervious to demand fluctuations? A 2-wheeler is the most necessary consumer durable good owned by lower Middle‚ and
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Hero Honda Environmental Analysis Summary of the Hero Honda’s Environmental Analysis‚ Industry and Competitors. External Environmental Analysis Political: The United Progressive Alliance (UPA) lead by the Indian National Congress (Congress) was re-elected to a second five year term in 2009. The present political scene in India is quite exceptional due to the relatively strong position of the ruling coalition. Economic: India Ranks 11th (nominal) / 4th (PPP) has GDP growth 8.8% (2010‚ Q1)
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THE RIGHT SEED PROJECT REPORT NEHA NATH [29] PRASHANT BHARGAVA [33] PREETHI JOSE [34] ROHINI K [41] TABLE OF CONTENTS ABSTRACT 3 INDUSTRY BACKGROUND 3 THE SEED OF SUCCESS 4 THE MUNJALS AND THE HERO GROUP 4 CREATION OF HERO HONDA MOTORS LTD. 6 GROWTH OF HHML 7 A SUCCESSFUL KICK-START 7 MARKET LEADERSHIP 7 CUSTOMER RELATIONSHIP MANAGEMENT 8 SUPPLIER RELATIONSHIP MANAGEMENT 9 DEALER RELATIONSHIP MANAGEMENT 9 LABOUR RELATIONSHIP MANAGEMENT 9 EMPLOYEE RELATIONSHIP
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COST OF CAPITAL of HERO HONDA (WACC) Component | Amount | Cost | Weight | Weighted Cost | No debt: the amount given in bl sheet is a deferred sales tax | | | | | Equity | 39.94 | 20.68206 | 0.011526629 | 0.238394441 | Retained earnings | 3425.08 | 20.68206 | 0.988473371 | 20.44366632 | | | | | | Total Capital employed | 41209.34 | | | 20.68206076 | THE GORDON GROWTH MODEL The Gordon growth model‚ developed by Gordon and Shapiro‚ assumes that dividends grow
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A PROJECT REPORT ON Marketing Strategies of HONDA Products & Services SUBMITTED TO: SUBMITTEDBY: Table of Contents ▪ Executive Summary ▪ Company Profile ▪ Organization’s Philosophy ▪ Objective ▪ Research Methodology ▪ Products & Services ▪ Analysis ▪ Training & Development for better Performance ▪ Limitations ▪ Recommendations ▪ Conclusions ▪ Bibliography ▪ Annexure ACKNOWLEDGEMENT I feel great pleasure to submit this report
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INTRODUCTION As the science and technology is fast advancing‚ marketing is becoming more attractive at the company‚ state‚ national and international levels. In the early days‚ there was no difference between ‘selling’ and ‘marketing’. But today‚ the difference between these two terms has been clearly made. Many organizations have involved in 2developing marketing activities to satisfy the needs and wants of a group of customers. This ‘segment’ concept has helped in the development
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An Overview EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO WHEELERS WHEELERS Trade Basic Manufacturing Product Service • BPO • IT • Training & Education • Financial Progenic Product Auto Components Bicycle Parts Bicycle Mopeds Motorcycles Product Knowledge Collaboration Product Reverse Engineering
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SATISFICATION [pic] HONDA ACTIVA SUBMITTED TO:- Prof. Rajesh Mehrotra (Director) School of Business and Management SUBMITTED BY:- ADITI GOYAL M.B.A. IV.B PREFACE I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical
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Chapter – IV Managing Risks in Mergers‚ Acquisitions and Strategic Alliances “There is a serious problem facing senior executives who choose acquisitions as a corporate growth strategy. My study reveals that fully 65 per cent of major strategic acquisitions have been failures. And some have been truly major failures resulting in dramatic losses of value for the shareholders of the acquiring company. With market values and acquisition premiums at record highs‚ it is time to articulate demanding
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Investment Decisions Analysis Company: Hero Honda Motors Ltd. |Balance sheet | | | | | | | | |YEAR |Mar’ 10 |Mar’ 09 |Mar’ 08 |Mar’ 07
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