Hero Honda Project Report
A
PROJECT REPORT
ON
Marketing Strategies of HONDA Products & Services
SUBMITTED TO: SUBMITTEDBY:
Table of Contents
▪ Executive Summary ▪ Company Profile ▪ Organization's Philosophy ▪ Objective ▪ Research Methodology ▪ Products & Services ▪ Analysis ▪ Training & Development for better Performance ▪ Limitations ▪ Recommendations ▪ Conclusions ▪ Bibliography ▪ Annexure
ACKNOWLEDGEMENT
I feel great pleasure to submit this report as the culmination of efforts by my teachers and me. This is the last step of my path leading to graduate degree in Management through PGDM.
This project is the result of my hard work, sincerity, and devotion, & put my best to complete and in turn, gain lots of knowledge and confidence from this project.
I am deeply thankful to my project guide Mr has been successfully guided me at all and every time at every steps.
They had been a constant guiding force and source of illumination for me. It entirely goes to their credit that project has attained its final shape. I would like to thank them for their valuable advices and guidance and I would like to use their advices and guidance in my future for my better.
Lastly, I am very thankful to my parents and all those people has been supported me directly or indirectly, without their constant support and help this project report never be successful completed.
EXECUTIVE SUMMARY
Automobile Industry has grown up very fast all over the world with the rapid change in Science & Technology. They had become the necessity of today’s people. In India only there are around 5-10 Manufacturers of two wheelers. There is very stiff competition prevailing in the market nowadays and it is very difficult for companies to survive in the market.
Honda is the world’s largest producer of two wheelers. It provides the quality product at very competitive price. It has the wide range of products all over the world. In India they separately started
PROJECT REPORT
ON
Marketing Strategies of HONDA Products & Services
SUBMITTED TO: SUBMITTEDBY:
Table of Contents
▪ Executive Summary ▪ Company Profile ▪ Organization's Philosophy ▪ Objective ▪ Research Methodology ▪ Products & Services ▪ Analysis ▪ Training & Development for better Performance ▪ Limitations ▪ Recommendations ▪ Conclusions ▪ Bibliography ▪ Annexure
ACKNOWLEDGEMENT
I feel great pleasure to submit this report as the culmination of efforts by my teachers and me. This is the last step of my path leading to graduate degree in Management through PGDM.
This project is the result of my hard work, sincerity, and devotion, & put my best to complete and in turn, gain lots of knowledge and confidence from this project.
I am deeply thankful to my project guide Mr has been successfully guided me at all and every time at every steps.
They had been a constant guiding force and source of illumination for me. It entirely goes to their credit that project has attained its final shape. I would like to thank them for their valuable advices and guidance and I would like to use their advices and guidance in my future for my better.
Lastly, I am very thankful to my parents and all those people has been supported me directly or indirectly, without their constant support and help this project report never be successful completed.
EXECUTIVE SUMMARY
Automobile Industry has grown up very fast all over the world with the rapid change in Science & Technology. They had become the necessity of today’s people. In India only there are around 5-10 Manufacturers of two wheelers. There is very stiff competition prevailing in the market nowadays and it is very difficult for companies to survive in the market.
Honda is the world’s largest producer of two wheelers. It provides the quality product at very competitive price. It has the wide range of products all over the world. In India they separately started