PROJECT REPORT ON
BIRLA SUN LIFE MUTUAL FUND
A REPORT ON
DISTRIBUTOR EMPANELMENT AND
(ICFAI BUSINESS SCHOOL – KOLKATA)
Faculty Guide: - Dr. Kavita Shastri
Company Guide: - Himanshu Redhu
It is indeed a great moment of pleasure to express our senses of per found gratitude and indebtedness to all the people who have been instrumental in making this project a rich experience. The project is an important part of our study and gives us a real practical exposure to the corporate world and it is almost impossible to do the same without the guidance of people in and around us. It gives me immense pleasure to thank my company guide Mr. Himanshu Redhu who has given us constant guidance throughout the project and without his help the project would never have been able to reach the expected completion. I would also like to thank my faculty guide Dr. Kavita Shastri who helped us to pen down our project in the appropriate manner and who was always there to help us whenever required. I would like to thank my companions Mr. Manish Kumar Santhalia and Mr. Rudrangshu Ghatak with whom I had a great time during my SIP tenure. Last but not the least I would like to thank my parents and my elder brother who was always there with me during the ups and down I had during the tenure of the project.
TABLE OF CONTENTS
Aditya Birla Group7
Sun Life Financial10
BirlaSunlife Asset Management Company15
History of Mutual Funds in India20
Computer Age Management Services (CAMS)25
Association of Mutual Funds in India (AMFI)38
Working pattern of a Mutual Fund company43
Phase 1 :- Distributor Empanelment’s44
Phase 2 :- Bank Activation61
My project at BirlaSunlife Mutual Fund is “Distributor Empanelment, and Bank Activation”. The primary objective of the project is to increase the distribution network of the company by getting the ARN card holders empanelled with the company. After this we need to activate those Public Sector Undertaking Banks which have not given the company any kind of business for quiet sometimes. For this we need to give product knowledge to those employees of the bank who are looking after the mutual fund business for the bank.
ADITYA BIRLA GROUP
The roots of the Aditya Birla Group date back to the 19th century in the town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, the Group's founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on...