Hero Honda Marketing Mix

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  • Topic: Motorcycle, Honda, Hero Honda
  • Pages : 15 (2252 words )
  • Download(s) : 2016
  • Published : January 2, 2011
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An Overview

EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO WHEELERS WHEELERS

Trade Basic

Manufacturing
Product

Service • BPO
• IT • Training & Education • Financial

Progenic Product
Auto Components

Bicycle

Parts

Bicycle Mopeds Motorcycles Product Knowledge Collaboration Product Reverse Engineering

Castings Shock Absorbers Sheet Metal Cycle, moped and motorcycle comp. 1

THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS Brief profile Revenues
USD million

Net Profits
USD million

• Commenced

operations in 1950s and today ranks in the Top 10 business houses of India with Hero Honda, Hero Cycles and Munjal Showa being the top 3

1,810

137

• Comprises 18 companies
CAGR = 29%
829 510 25 39

CAGR = 40%

• Two

of the group companies are the world’s largest manufacturers of twowheelers (Hero Honda) and bicycles (Hero Cycles)

1997-98 1999-2000

2002-03

1997-98 1999-2000

2002-03

MISSION STATEMENT

“We, at the Hero Group are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the company to excellence in the new millennium” 2

TODAY, THE HERO GROUP IS INTEGRATED BACKWARDS AND HAS 18 COMPANIES IN ITS FOLD COMPANY Hero Honda Motors Limited Hero Cycles Limited Munjal Showa Limited Sunbeam Auto Limited Majestic Auto Hero Exports Munjal Auto Industries Ltd Rockman Cycle Industries Highway Cycles Hero Honda Finlease Ltd Hero Auto Limited Munjal Castings Satyam Auto Components Ltd Hero Financial Services Ltd Hero Corporate Service Ltd Hero Global Design Munjal Sales Corporation Easy Bill Limited PRODUCT/ SERVICE Motorcycles Cycles, Auto Components, and Cold Rolled Steel Shock Absorbers Aluminium Castings Mopeds, Scooterette, and Health Care Equipment International Trading Arm Auto Components Cycle and Auto Components Cycle Components, Auto Components and Machine tools Financial Services Two-Wheelers Non Ferrous Castings Sheet Metals and Fabricated Auto Components Financial Services BPO Services, IT, Training & Education Product & Engineering Design Distribution Payment services 3

THE GROUP HAS BUILT AN IMPRESSIVE PORTFOLIO OF BUSINESSES THE GROUP HAS BUILT AN IMPRESSIVE PORTFOLIO OF BUSINESSES

Hero position in India by sales* Company Segment Market leader Top 3

• • • • • • •

Hero Honda Motors Hero Cycles Munjal Showa Highway Cycles Rockman Cycles Munjal Auto Industries Ltd. SunBeam Auto

• • • • • • •

Motor Cycles Cycles Shock absorbers Cycle components Cycle components Auto components Castings

* For a specific segment

4

SNAPSHOT OF HERO GROUP’S ACHIEVEMENTS SNAPSHOT OF HERO GROUP’S ACHIEVEMENTS Figures in USD million

World’s largest two-wheeler manufacturer Owns world’s biggest selling motorcycle brand – Hero Honda Splendor World’s largest bicycle manufacturer Hero Honda amongst top 3 Indian companies by Far Eastern Economic Review, 2002 Deep market penetration with 5000 outlets 22,000 plus employees Over 55 million bicycles and 7 million motorcycles on Indian roads Ranked No. 1 amongst Indian automobile companies by Businessworld (Jan. ‘03) “Entrepreneur of the Year” award to the Group Chairman by Ernst &Young

Hero Group Financials
Gross Revenues
CAGR = 29%

1810

510

1998 Net Profits
CAGR = 40%

2003

137

25

1998 Networth
CAGR = 26%

2003

315

99
1998 2003
5

THE GROUP HAS WON SIGNIFICANT ACCLAIM AND RECOGNITION WITHIN THE GROUP HAS WON...
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