Hero Honda Marketing Mix
An Overview
EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO WHEELERS WHEELERS
Trade Basic
Manufacturing
Product
Service • BPO
• IT • Training & Education • Financial
Progenic Product
Auto Components
Bicycle
Parts
Bicycle Mopeds Motorcycles Product Knowledge Collaboration Product Reverse Engineering
Castings Shock Absorbers Sheet Metal Cycle, moped and motorcycle comp.
1
THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS
Brief profile Revenues
USD million
Net Profits
USD million
• Commenced
operations in 1950s and today ranks in the Top 10 business houses of India with Hero Honda, Hero Cycles and Munjal Showa being the top 3
1,810
137
• Comprises 18 companies
CAGR = 29%
829 510 25 39
CAGR = 40%
• Two
of the group companies are the world’s largest manufacturers of twowheelers (Hero Honda) and bicycles (Hero Cycles)
1997-98 1999-2000
2002-03
1997-98 1999-2000
2002-03
MISSION STATEMENT
“We, at the Hero Group are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the company to excellence in the new millennium”
2
TODAY, THE HERO GROUP IS INTEGRATED BACKWARDS AND HAS 18 COMPANIES IN ITS FOLD
COMPANY Hero Honda Motors Limited Hero Cycles Limited Munjal Showa Limited Sunbeam Auto Limited Majestic Auto Hero Exports Munjal Auto Industries Ltd Rockman Cycle Industries Highway Cycles Hero Honda Finlease Ltd Hero Auto Limited
EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO WHEELERS WHEELERS
Trade Basic
Manufacturing
Product
Service • BPO
• IT • Training & Education • Financial
Progenic Product
Auto Components
Bicycle
Parts
Bicycle Mopeds Motorcycles Product Knowledge Collaboration Product Reverse Engineering
Castings Shock Absorbers Sheet Metal Cycle, moped and motorcycle comp.
1
THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS
Brief profile Revenues
USD million
Net Profits
USD million
• Commenced
operations in 1950s and today ranks in the Top 10 business houses of India with Hero Honda, Hero Cycles and Munjal Showa being the top 3
1,810
137
• Comprises 18 companies
CAGR = 29%
829 510 25 39
CAGR = 40%
• Two
of the group companies are the world’s largest manufacturers of twowheelers (Hero Honda) and bicycles (Hero Cycles)
1997-98 1999-2000
2002-03
1997-98 1999-2000
2002-03
MISSION STATEMENT
“We, at the Hero Group are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the company to excellence in the new millennium”
2
TODAY, THE HERO GROUP IS INTEGRATED BACKWARDS AND HAS 18 COMPANIES IN ITS FOLD
COMPANY Hero Honda Motors Limited Hero Cycles Limited Munjal Showa Limited Sunbeam Auto Limited Majestic Auto Hero Exports Munjal Auto Industries Ltd Rockman Cycle Industries Highway Cycles Hero Honda Finlease Ltd Hero Auto Limited