Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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* 1. Analysis By: Group 2 HILTON MANUFACTURING COMPANY * 2. Answer 1 Total Actual Cost = 21224 Variable Costs for 103= Compensation Insurance+ Direct Labour+ Power+ Materials + Supplies + Repairs – Other Income Total Cost (after dropping 103)= 18712 Total Revenue (after dropping 103) = 16179 Loss= 16179-18712 = 2533 $2.533 million Loss * 3. Answer 2 Old Variable Cost = 148+2321+40+1372+94+32 = 4007 k New Variable Cost = 148+2321+40+(1372+94)*1.05 +32 = 4080.3 k Old Contribution = 9.41*750-4007
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the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition‚ the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary Hilton Hotels is one of the market leaders
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Market Segmentation of Hilton Hotels Date Due Monday 25th of November 2013‚ 4pm No of Words 2000 Topic Chosen Market Segmentation Word Limit: 2000 (+/- 10%) I confirm that the submitted work is my own work and that I have clearly identified and fully acknowledged all material that is entitled to be attributed to others (whether published or unpublished) using the reference system set out in the programme handbook. I agree that the University may submit my work to means of checking this
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Hilton Worldwide Table of Contents 1. Introduction………………………………………….……………………………...………………3 1.1 Company History……………………………………………………………………...……….....3 1.2 Activity Description………………………..……………………………………………...………4 1.3 Industry / Market…………….………….……………………………..………………….………5 2. External Environment Analysis…..……………………………………………...…………….….6 2.1 PESTEL Analysis.......................................................................................................…...6 2.2 Competition
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i. Demographics and Psychographics ii. Market Share 3. SITUATIONAL ANALYSIS i. SWOT Analysis ii. PEST Analysis iii. Porter’s Five Forces 4. MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 5. ALTERNATIVE MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 6. BUDGET ALLOCATION 7. REFERENCES 8. APPENDICES BRIEF DESCRIPTION OF THE COMPANY Shiela Hilton – Eatery has its modest beginnings back in September 1997. It was established by a man
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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legislation. The UN has developed the Principles for Responsible Investment as guidelines for investing entities. Hilton Hilton Hotels & Resorts (formerly known as Hilton Hotels) is an international chain of full service hotels and resorts‚ it is the flagship brand of Hilton Worldwide. It was founded by
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JUMEIRAH GROUP VS HILTON WORLDWIDE TABLE OF CONTENTS Cover Page .....1 Table of Contents .....2 Appendix .....3 1. Jumeirah Group .....4 1. Top Down View .....4 1. Background of the Company .....4 2. History .....4 3. International Presence .....4 4. Services .....5 2. Inside View (EGSOP) .....6 1. Environment .....6
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Used by Conrad Hilton Conrad Nicholson Hilton was an American hotelier and founder of the Hilton Hotel chain (Alef 2009). Hilton was born on 25th December 1887 in the city of San Antonio‚ New Mexico Territory. His father‚ Augustus Halvorsen Hilton‚ was an immigrant from Norway and his mother‚ Mary Genevieve‚ was an American of German descent and a devout catholic. He had eight siblings; Eva Hilton‚ Felice Hilton‚ Carl Hilton‚ Rosemary Hilton‚ Helen Hilton‚ Julian Hilton‚ Baron Hilton‚ and August
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