Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
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Instead of deciding to choose one particular hotel‚ I have choosen to do it on the Hilton Group. There are now over 530 Hilton branded hotels across the world in 78 countries across six continents and 4 of these are in the republic of Ireland and 2 in Northern Ireland: The Conrad Dublin‚ The Hilton Dublin‚ The Hilton Dublin Airport and The Hilton Dublin Kilmainham in the republic and The Hilton Templepatrick and The Hilton Belfast in the north. Renound for how well they treat their staff and for being
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Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9‚ Oct. 29-Nov. 2) Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. Be sure to discuss the differences‚ how they value guests and their offerings. Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with
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The Doubletree by Hilton London - West End lodging is in a perfect world situated in London’s memorable Bloomsbury area‚ in the middle of Holborn and Russell Square underground stations. Doubletree by Hilton inn has conventional‚ memorable character‚ while as yet keeping up the majority of the cutting edge comforts of this day. The bar92 eatery gives visitors evening tea‚ night beverages‚ and full individually meals. The wellness focus is open for visitors who need to assuage stretch in the wake
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Hilton Worldwide in Travel and Tourism - World June 2010 Scope of the Report Travel & Tourism: Hilton © Euromonitor International Scope • This global company briefing forms part of the wider travel and tourism research that covers the following categories: Travel and Tourism Travel retail Tourist attractions Health and wellness tourism Tourism flows and spending Travel accommodation Transportation Car rental Disclaimer Much of the information in this briefing is
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A SKILLSOFT CASE STUDY HILTON HOTELS Whichever major city you find yourself in‚ the chances are you’ll come across a Hilton Hotel. The company has 380 hotels worldwide and is represented in 66 countries. Its 80‚000 strong workforce looks after an average of 8 million guests every year. ACHIEVED RESULTS • 88% want access to more e-learning • 90% would recommend it to others • 80%+ levels of satisfaction • 2‚500 active users worldwide - representing the total number of licences currently purchased
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In an attempt to become a more aggressive business operation‚ Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this‚ it is important to understand market needs and develop marketing
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departments most of the time during my internship‚ thence I know the whole team of employees‚ who I could rely on‚ that they will fill out the questionnaire truthfully. • Question n. 2: How long are you working in this hotel? High fluctuation in Hilton caused that working teams consist mostly from the new employees; however‚ I tried to distribute the questionnaire mainly between the old employees‚ who experienced the previous general manager as well‚ because they can
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The Hilton Hotel Marketing Strategy1. New Products and servicesHilton Hotel Corporation won the Best Customer Focus award in November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing ‚ Mike Ashton said that the reward recognised the newcustomer brand promise to put back a little of what life takes out and the philosophy of Equilibrium which influenced how the hotels look‚ how they develop their products
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