Hilton in Travel and Tourism 2010

Topics: Hotel chains, Hotel, Hilton Worldwide Pages: 39 (7573 words) Published: February 21, 2013
Hilton Worldwide in Travel and Tourism - World

June 2010

Scope of the Report

Travel & Tourism: Hilton

© Euromonitor International

• This global company briefing forms part of the wider travel and tourism research that covers the following categories:

Travel and Tourism
Travel retail Tourist attractions Health and wellness tourism

Tourism flows and spending

Travel accommodation


Car rental

Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised

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Travel & Tourism: Hilton

© Euromonitor International

Strategic Evaluation Competitive Positioning Category and Geographic Opportunities Brand Strategy Operations Recommendations


Strategic Evaluation

Travel & Tourism: Hilton

© Euromonitor International

Key Company Facts
Hilton Worldwide
Headquarters Regional Involvement Category Involvement World hotels share (2009) Value growth (2009) USA Global Travel accommodation (hotels) 3.8% -13.4%

Global Leader
• Hilton Worldwide is engaged in the ownership,

management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties. It operates three reportable business segments: Hotel Ownership, Managing & Franchising and Timeshare. • In 2009, it remained the second largest hotel company in the world, with more than 3,500 hotels and 585,000 rooms in 81 countries under the Hilton, Conrad Hotels & Resorts, DoubleTree, Embassy Suites Hotels, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The Waldorf Astoria Hotels & Resorts brands.

Challenging Year
• Highly dependent on business travellers and

international tourists, Hilton has seen its revenues drop particularly as such travellers and tourists felt pressured by the unstable economic environment and cut back on spending. • This coupled with its mounting debt and the fact that it is being charged with allegedly stealing proprietary and confidential information from Starwood have been major challenges for Hilton in 2009. • Hilton Worldwide still opened 302 hotels and over 45,000 rooms, despite all the negative factors impacting its hotel operation in 2009. 4

Strategic Evaluation

Travel & Tourism: Hilton

© Euromonitor International

Brand Strategy
• Hilton Worldwide aims to offer a broad variety of hotel experiences, including 4-star city centre hotels, convention

hotels and conference centres, suites, extended stay and mid-priced hotels with high service levels, as well as destination resorts, holiday ownership and airport hotels. Each brand offers differentiating touches such as the Doubletree warm cookie welcome and the Hampton Inn's complimentary breakfasts. • In February 2009, Hilton revamped its internal structure and reorganised its brand portfolio into two categories: a fullservice division and a focused-service division. While the first includes Hilton, Doubletree and Embassy Suites, the latter comprises Hilton Garden Inn, Hampton, Homewood Suites and Home2 Suites. The initiative aims to enhance overall cost efficiencies and bring brand management together regionally.

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