Elements Of The Marketing 7p S
Elements of the marketing mix-7P’s By Safi Baig
Introduction
In this P6-M3 I have been asked to describe the 7p’s (product, price, place, promotion, people, processes and physical evidence) about a new product or service launched by a selected company (Apple).
Product
The new product that I am going to talk about is Iwatch.
It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch ever released”. It’s quality will be like Apple’s other big releases like iPhone, iPad, etc. Iwatch’s lifecycle will release with high prices but will come down by the time it’s competition brands will release new product.
Price
The price of the product will be around £350-400. Apple will take the full advantage of the season when they will release Iwatch as there won’t be any competition and they will sell quite good. The strategies they could use in order to increase their sales are getting people’s attention by telecasting public’s review so everyone can see what people think about Iwatch, they could also use skimming price when they will have competition products. Place
The place where Iwatch will release first will be in America as their headquarters are there and America is their home and the place where they sell the most. Accessibility for the customers will be easy, Apple will distribute their products in local shops so everyone can reach it. They could also use email’s and send offers to their loyal customers so that they continue buying from Apple. They could also deliver their new product for a certain time till they have sold enough.
Promotion
The promotion of this has to be done carefully because it will be a new product, never seen before so they have to make sure that people understand what Iwatch characteristics are. They will make ads, they will also advertise their new product in the newspaper so that people that don’t watch TV can be targeted
Introduction
In this P6-M3 I have been asked to describe the 7p’s (product, price, place, promotion, people, processes and physical evidence) about a new product or service launched by a selected company (Apple).
Product
The new product that I am going to talk about is Iwatch.
It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch ever released”. It’s quality will be like Apple’s other big releases like iPhone, iPad, etc. Iwatch’s lifecycle will release with high prices but will come down by the time it’s competition brands will release new product.
Price
The price of the product will be around £350-400. Apple will take the full advantage of the season when they will release Iwatch as there won’t be any competition and they will sell quite good. The strategies they could use in order to increase their sales are getting people’s attention by telecasting public’s review so everyone can see what people think about Iwatch, they could also use skimming price when they will have competition products. Place
The place where Iwatch will release first will be in America as their headquarters are there and America is their home and the place where they sell the most. Accessibility for the customers will be easy, Apple will distribute their products in local shops so everyone can reach it. They could also use email’s and send offers to their loyal customers so that they continue buying from Apple. They could also deliver their new product for a certain time till they have sold enough.
Promotion
The promotion of this has to be done carefully because it will be a new product, never seen before so they have to make sure that people understand what Iwatch characteristics are. They will make ads, they will also advertise their new product in the newspaper so that people that don’t watch TV can be targeted