Eco 365 Week 3 Current Market Conditions

Current Market Conditions and Competitive Analysis
University of Phoenix
ECO 365

Apple Incorporated is a large American company who produces electronics for many consumers in the last several decades. The company is most known for the Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application, and the iPod personal music player. The company headquarters is in Cupertino, California, CEO, and co-founder is Steve Jobs, and the company has more than 284 retail locations in more than 10 different countries. Apple is establishes by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st 1976. It was to sell the Apple I personal computer. Steve Jobs recognize he owns 45% of the company, Steve Wozniak
Today Wayne’s share is worth three billion dollars. Apple creates an exceptional status in the consumer electronics industry. Customers who use Apple electronics are likely to be eager about and loyal to the products whereas those who have no experience with Apple’s products usually criticize the company as expensive (Dougherty, 2010). In 1991 the company introduces the Powerbook, a portable MAC,which placess the standard for the modern, ergonomic laptop, and in 1993 launches first consumer device, the Newton, an PDA. In 1994 the company made available its Power Macintosh line, which incorporates IBM’s high-performance PowerPC processor. IN the late 90s the iMac creates, and its sleek, transparent body reflects Apple’s growing importance on design and aesthetics. Today, Apple continues its innovative and successful line of products. Apple Stores serve the U.S., Asia, and Europe, and offer the latest Apple products to customer support through the company’s Genius Bars. The iPod is a portable digital music player is very popular with customers, and Apple’s newest consumer product, the revolutionary iPhone, provides revolutionary phone, video, and Internet capabilities (Silicon Valley
When a product is in demand, the businesses must keep up on the productivity to meet the customers demand. If Apple does not produce enough iPhone
5’s for the customers it could make the customers upset to wait for an item they have been waiting a long time for already. When determining the fixed costs of the iPhone 5, key ideas are took into consideration such as labor, marketing, location of sale, and supply and demand. Obviously there is a huge buzz around the product already has made available to the public and not in stores yet. Apple has done an extremely well job at making their customers want more and patiently wait for it. Fixed cost variables may be labor costs within the manufacturers to coincide with supply and demand of the product. There is a going to be an expect amount of high-demand for this phone with its sleek new looks and new capabilities as well. Apple will budget accordingly for the amount of labor cost dollars that will be set aside in their factories for the proper amount of phones to create and deliver across the world. Also with the popularity of this brand as well as particular phone,