Unit 3 - Introduction to marketing P3
P3 – Market Research
Primary
Questionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with their course, tutors and so on; this helps the college as they can use their research to see who’s happy and who isn’t, thereon they are able to make changes if necessary for their market plan.
Suggestion box: A suggestion box is a box that is used for people to put suggestions inside, this is a good way for a college to get and consider suggestions as people may want to make their suggestions anonymously. The Oldham College students are able to make suggestions to the college through their suggestion box; if the majority of the students make the same suggestion then the college could consider making changes in their marketing plan.
Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions, ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students, if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students.
Secondary
Gov stats: Government statistics are official data collected from colleges, schools etc. which is released to the public; a person can then see which college has better success rates and how many people join them and so on. When government statistics are released showing the achievements and how many students are joining the different colleges such as their competitor’s, this helps The Oldham
Primary
Questionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with their course, tutors and so on; this helps the college as they can use their research to see who’s happy and who isn’t, thereon they are able to make changes if necessary for their market plan.
Suggestion box: A suggestion box is a box that is used for people to put suggestions inside, this is a good way for a college to get and consider suggestions as people may want to make their suggestions anonymously. The Oldham College students are able to make suggestions to the college through their suggestion box; if the majority of the students make the same suggestion then the college could consider making changes in their marketing plan.
Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions, ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students, if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students.
Secondary
Gov stats: Government statistics are official data collected from colleges, schools etc. which is released to the public; a person can then see which college has better success rates and how many people join them and so on. When government statistics are released showing the achievements and how many students are joining the different colleges such as their competitor’s, this helps The Oldham