Mkt 120 Principles Of Marketing Syllabus
Syllabus includes Course Description, Rationale, Expected Student Outcomes, Responsibilities of Instructor and Student, Course Prerequisites and Credit Hours, Required Course Materials including Textbook, Course Content and Grading Policies.
Course Outline
MKT 120 PRINCIPLES OF MARKETING 1/9/2014
CENTRAL CAROLINA COMMUNITY COLLEGE
Course Prerequisite(s): None Course Credit Hours: 3 hours credit (SCH) and 3 hours of contact Required Textbook(s): L. E. Boone and D. L. Kurtz, Contemporary Marketing, 16th Edition, Mason, Ohio: South-Western Cengage Learning, 2012. Course Instructor: Ann R Broadway, abroa115@cccc.edu
Office Location: None - I am available via email with maximum 36 hour response time
Office Hours: I am available via email …show more content…
Expected Student Outcomes:
Upon completion of this course, students should be able to:
Contrast marketing activities during the four eras in the history of marketing
Distinguish between strategic planning and tactical planning
Describe the concept of a SWOT analysis and its major element
Identify the five components of the marketing environment
Explain types of competition marketers face and the steps necessary for developing a competitive strategy.
Describe the importance of international marketing for all firms
Explain how online marketing benefits organizations, marketers, and consumers
Contrast transaction-based marketing with relationship marketing
Understand the various determinants of consumer behavior and the consumer decision process
Explain the steps in development of a marketing relationship and how they enhance customer satisfaction
Identify the characteristics of the B2B market and business buying …show more content…
All grades for this course are posted to your personal grade center in Blackboard. Only you and your instructor have access to the grade center content. YOUR FINAL GRADE WILL BE POSTED IN WEB ADVISOR.
COURSE CONTENT I. Marketing: The Art and Science of Satisfying Customers A. What is Marketing?
B. Four Eras in the History of Marketing
C. Avoiding Market Myopia
D. Extending the Traditional Boundaries of Marketing
E. Non-Traditional Marketing
F. Critical Thinking and Creativity
G. The Technology Revolution in Marketing
H. From Transaction-based Marketing to Relationship-based Marketing
I. Costs and Functions of Marketing
J. Ethics and Social Responsibility: Doing Well By Doing
Course Outline
MKT 120 PRINCIPLES OF MARKETING 1/9/2014
CENTRAL CAROLINA COMMUNITY COLLEGE
Course Prerequisite(s): None Course Credit Hours: 3 hours credit (SCH) and 3 hours of contact Required Textbook(s): L. E. Boone and D. L. Kurtz, Contemporary Marketing, 16th Edition, Mason, Ohio: South-Western Cengage Learning, 2012. Course Instructor: Ann R Broadway, abroa115@cccc.edu
Office Location: None - I am available via email with maximum 36 hour response time
Office Hours: I am available via email …show more content…
Expected Student Outcomes:
Upon completion of this course, students should be able to:
Contrast marketing activities during the four eras in the history of marketing
Distinguish between strategic planning and tactical planning
Describe the concept of a SWOT analysis and its major element
Identify the five components of the marketing environment
Explain types of competition marketers face and the steps necessary for developing a competitive strategy.
Describe the importance of international marketing for all firms
Explain how online marketing benefits organizations, marketers, and consumers
Contrast transaction-based marketing with relationship marketing
Understand the various determinants of consumer behavior and the consumer decision process
Explain the steps in development of a marketing relationship and how they enhance customer satisfaction
Identify the characteristics of the B2B market and business buying …show more content…
All grades for this course are posted to your personal grade center in Blackboard. Only you and your instructor have access to the grade center content. YOUR FINAL GRADE WILL BE POSTED IN WEB ADVISOR.
COURSE CONTENT I. Marketing: The Art and Science of Satisfying Customers A. What is Marketing?
B. Four Eras in the History of Marketing
C. Avoiding Market Myopia
D. Extending the Traditional Boundaries of Marketing
E. Non-Traditional Marketing
F. Critical Thinking and Creativity
G. The Technology Revolution in Marketing
H. From Transaction-based Marketing to Relationship-based Marketing
I. Costs and Functions of Marketing
J. Ethics and Social Responsibility: Doing Well By Doing