Hilton (Mgmt N Ob)

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Hilton Worldwide

Table of Contents

1. Introduction………………………………………….……………………………...………………3

1.1 Company History……………………………………………………………………...……….....3

1.2 Activity Description………………………..……………………………………………...………4

1.3 Industry / Market…………….………….……………………………..………………….………5

2. External Environment Analysis…..……………………………………………...…………….….6

2.1 PESTEL Analysis.......................................................................................................…...6

2.2 Competition Analysis…………………………………………………………………………..…8

3. Internal Analysis………………………………………………………………..………………...10

1. HR Management……………………………………………………………...…………..….…11

2. Bibliography……………………………………………………………………………………..13

1. Introduction

2.1 Company History

Hilton Group was founded by Conrad N. Hilton when he first bought a 40-room hotel named “the Mobley” in Cisco, Texas in 1919. In 1943 the purchase of the Roosevelt and Plaza hotels in New York City made Hilton the first coast-to-coast hotel group in the United States. Enjoying a fast and steady expansion it became the first hotel company to be listed on the NYSE in 1946. Known for its propensity for innovation it was the first hotel chain in the world to install televisions in guest rooms in 1947. Hilton International was born in 1949, and the iconic Waldorf-Astoria in New York was purchased the same year. In 1954 Conrad N. Hilton makes the largest real estate transaction ever made at that time when he buys the Hotels Startler Company for 111 million dollars. Hilton International will be acquired by Trans World Airlines in 1967. Two years later, the first DoubleTree hotel opens. Conrad Hotels are founded in 1982. The first Embassy Suites and the first Hampton Inn follows in 1984, Homewood Suites in 1989, Hilton Garden Inn in 1990 and Hilton Worldwide Resorts (vacation-ownership) in 2002. Home2 Suites starts in 2011, as a new concept in the extended-stay market. Having expanded their portfolio by 29 percent since 2007, especially in emerging markets where their count of rooms under construction increased from 6 to 66 percent today, Hilton Worldwide is today the fastest growing hotel group achieving the highest room growth rate. 2.2 Activity Description

We clearly are here in the ‘hospitality business’.
Within such business, Hilton and other major international chains offer a range of services much different from the domestic one (in terms of accommodation types, F&B products, relaxation services, amenities, pricing formulas, fidelity programs, etc.).

The term hospitality is a title often used for different sectors of the hotel and catering industry but this term can also be applied for all products and services offered to the consumer away from home. “The hospitality industry consists of all business operations that offer any combinations of the three core services of food, drink and accommodation to customers” (Knowles et al, 2001). Hilton’s primary business segments include hotels and timeshare operations. Hilton develops and operates timeshare resorts through Hilton Grand Vacations Company, which provides on-site management services to Hilton Grand Vacations Club resorts. The hotel segment contributes the largest share of revenues (approximately 87 percent in 2005) for the company. Revenue from the hotel segment includes income from owned hotels, management contracted hotels and franchises, and other fees. The company operates under the brand names, Hilton, Hilton Garden Inn, Doubletree, Embassy Suites, Homewood Suites by Hilton, Hampton, Waldorf Astoria, and Conrad.

2.3 Industry / Market

Description

Over the past few decades tourism and hospitality have become one of the fastest growing industries in the world. In 2008, the global hospitality industry has been estimated to employ around 60 million people and to contribute 950 billion dollars annually. However the quality of many of these jobs can be argued about and as a...
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