Hilton Hotels Case Analysis
The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels.
Market Summary
Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the world's most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007).
Market Demographics
The demographics for a diverse company such as Hilton offer a wide variety of customers. Hilton's target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. After the events of September 11, the hotel industry has seen changing demographics and lifestyle changes that have had a major impact on the U.S. traveler. Many travelers have different priorities when traveling to include visiting theme parks, beaches, shopping, dining, or other entertainment. The age of the traveler and their marital status and number of children can have a large impact on the vacation destinations of the consumer. There has been a greater breakdown of the hotel industry and according to demographics,
Market Summary
Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the world's most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007).
Market Demographics
The demographics for a diverse company such as Hilton offer a wide variety of customers. Hilton's target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. After the events of September 11, the hotel industry has seen changing demographics and lifestyle changes that have had a major impact on the U.S. traveler. Many travelers have different priorities when traveling to include visiting theme parks, beaches, shopping, dining, or other entertainment. The age of the traveler and their marital status and number of children can have a large impact on the vacation destinations of the consumer. There has been a greater breakdown of the hotel industry and according to demographics,
References: Hilton Hotels Corporation (2007). Our people growth and innovation. Retrieved March 25, 2007 from: http://hiltonworldwide1.hilton.com Hoovers (2007). Hilton Hotels Corporation. Retrieved March 25, 2007 from http://www.hoovers.com/hilton/--ID__10733--/free-co-factsheet.xhtml McDonald, W. J. (1998). Hilton Hotels. Cases in strategic marketing management. [University of Phoenix Custom e-text]. Prentice-Hall, Inc. Retrieved March 20, 2007, from University of Phoenix, Resource, MKT551-Marketing Management web site: https://ecampus.phoenix.edu/secure/resource/resource.asp Tarasofsky, Jerry (2007). The wired hotel: understanding the needs of your most valuable web site visitors. Hotel News Resource. Retrieved March 23, 2007 from: http://www.hotelnewsresource.com/article20136.html http://hiltonworldwide1.hilton.com/en_US/ww/business/history.do http://travelwithkids.about.com/od/lasvegas/Las_Vegas_Family_Vacations.htm http://www.travelocitybusiness.com/experience/supplier_relationships.cfm