Executive Summary The repot at hand provides useful insight about Engro Pakistan Ltd‚ a private fertilizer firm that keeps about 21 % of market share in the milk food industry Pakistan. Established in 2005‚ a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream‚ OLwell –High Calcium Low Fat Milk (Premium Brand) Plans
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IN THE NAME OF ALLAH‚ THE MOST BENEFICIENT‚ THE MOST MERCIFUL Internship Report of NOON PAKISTAN LIMITED BY TAHMINA AYUB Roll no: 850 Session: 2008 – 2012 Supervisor: Mrs. Talat Shahid DEPARTMENT OF MANAGEMENT SCIENCES LAHORE COLLEGE FOR WOMEN UNIVERSITY DECLARATION An internship report submitted to the department of management sciences‚ Lahore College for Women University‚ in partial fulfillment of the requirement for the degree of bachelors in business administration.
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Promotional Marketing Event Management Experiential Marketing • Brand Activation Special Channel Distribution GSK LG HOM Group National Foods LU Hamara Karachi Nokia Mortein Veet Gillette Hallmark Shell Telenor Nestle Reckitt Benckiser Haleeb Foods TIGI Hair care Millac Foods Novartis Searle 3M Samsung Mobilink Bayer CropSciene Brand Brigade 37 K Phase 2‚ Comercial Market DHA‚ Lahore. Tel: +92-42-35709971-73 URL: www.brand-brigade.com Retail Enablement Sales Team Management
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Food and beverage industry is considered to be one of the largest industrial sectors in Pakistan. It accounts for around 19% of total production output in LSM. The processed food industry consists of dairy plants‚ sea food/fisheries‚ livestock & poultry‚ fruits & vegetables‚ beverages‚ confectionery and biscuits & breads. Rapidly growing items are dairy products‚ fish processed‚ bakery items‚ sugar‚ biscuits & confectioneries‚ fruit juices and other soft beverages. Currently‚ the production is not
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Egypt is located in North Africa‚ bordering on the Mediterranean Sea to the north‚ Libya to the west‚ the Gaza Strip to the east‚ and Sudan to the south. Egypt’s capital city‚ Cairo‚ is located in the north of the country. Alexandria is the second largest city and the second largest metropolitan area in Egypt after Cairo by size and population. The population in Egypt is 85‚294‚388 with 85-90% being Muslim‚ most Sunnis‚ and the remainder being Christian with a small fraction being Jewish. The standard
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[pic] PREFACE Marketing plan is conventional part of Bachelor of Business Administration‚ requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically‚ which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy‚ management‚ marketing and other subjects practically. Another purpose of this activity is to introduce
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SWOT Analysis of Nestle STRENGTH:- • BRAND IMAGE • Marketing strategies established by the company are innovative. • Customers. • Financial‚ marketing and sales strategies are formulated by gauging the periodic research carried out to judge market trends. • It is a large scale organization‚ with abundant funds and has the capability of acquiring weaker firms by throwing them out of competition. An example for this strength of the company: Multinational. •
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Strategic Marketing Project Report On NESTLE MILKPAK Submitted To: Mr. Jawad Saleem Submitted By: Naveed Ahmed 071191 Rehman Baig 071172 Tariq Waseem 071194 Mazhar Cheema 063171 Hamza Ahmed 083606 Table of Contents Executive Summary 4 NESTLE 5 HISTORY OF NESTLE 5 COMPANY VISION 5 COMPANY MISSION 5 PRODUCTS 6 NESTLE IN PAKISTAN 6 NESTLE MILKPAK 6 COMPETITORS 7 Competitive Advantage 7 Demographics of Pakistan 8 Pakistan Milk Market/Industrial Analysis 9 MILK Flow Channels
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South Asian Journal of Management Sciences Vol. 5‚ No. 1‚ (Spring 2011) 11-23 A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence
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OLPER`S MILK EXPIRES BEFORE EXPIRY DATE PREPARED FOR THE REGIONAL MANAGER‚ENGRO FOODS‚ COL.AKHTAR KHALILI PREPARED BY ASST.QUALITY CONTROL MANAGER DECEMBER 29‚ 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY……………………………………………………………………………………………. 03 INTRODUCTION………………………………………………………………………………………………………..04 CONCLUSION AND RECOMMENDATIONS……………………………………….………………………...04 FACTS AND FINDINGS………………………………………………………………………………………………..05 1. Testing
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