Decrease in Supply of Dalda Ghee

Topics: Milk, Pasteurization, Dairy farming Pages: 4 (1031 words) Published: March 30, 2013
OLPER`S MILK EXPIRES BEFORE EXPIRY DATE

PREPARED FOR
THE REGIONAL MANAGER,ENGRO FOODS,
COL.AKHTAR KHALILI

PREPARED BY
ASST.QUALITY CONTROL MANAGER

DECEMBER 29, 2012

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………………………………………………. 03 INTRODUCTION………………………………………………………………………………………………………..04 CONCLUSION AND RECOMMENDATIONS……………………………………….………………………...04 FACTS AND FINDINGS………………………………………………………………………………………………..05 1. Testing Expired Milk Before Expiry Date……………………………………………..05 2. Survey Of Plant In Sukkur…………………………………………………………….………O6 3. Chain Of Distributors……………………………………………………………………………07 DISCUSSION/ANALYSIS……………………………………………………………….………………………………08

EXECUTIVE SUMMARY:-

This report comprises of the cause of decline in the sale of Olper`s Milk as many complaints were received quoting that milk was expired before the expiry date. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report also clarifies that Olper`s Milk is 100% full of nutrition and have no harmful chemicals or bacteria which could cause diseases.

INTRODUCTION:-

Engro foods launched its most famous product Olper`s milk in the year 2006. Since then this product is highly demanded all over Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the expiry date. This report comprises of facts and findings about this cause of failure of Olper`s milk due to which our bar of good will is decreasing. After study of this report you will be able to answer the following questions: * Who was responsible was this failure of Olper`s milk?

* What are the reasons behind this problem?
* What initiative should be taken to solve this problem?

CONCLUSION AND RECOMMENDATIONS:-
After completing all my research work and findings on this problem I came to a conclusion that the distributors of...
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