Swot Analysis of Nestle

Topics: Marketing, Milk, Advertising Pages: 3 (792 words) Published: December 2, 2010
SWOT Analysis of Nestle
•        BRAND IMAGE
•        Marketing strategies established by the company are innovative. •        Customers.
•        Financial, marketing and sales strategies are formulated by gauging the periodic research carried out to judge market trends. •        It is a large scale organization, with abundant funds and has the capability of acquiring weaker firms by throwing them out of competition. An example for this strength of the company: Multinational. •        Growing Sales and profits.

•        Major shareholder in the food industry of Pakistan. •        Aggressive Marketing.
•        Efficient Distribution networks through out the country. •        Quality Products.
•        Environment Friendly.
•        Skilled labour.
•        Educated staff.
•        Large number of offerings.
•        Pre purchase virtual display.
•        Good background of the company.
•        Easy to approach outlets.
•         Solid Financial position
•        Strong supply chain network
•        Focus on research and development Estimations of UHT Milk Production  

•        The target market of Nestle MilkPak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium price. •         It is a main weakness of MilkPak that there are different companies of milk but the name of nestle MilkPak is always stand in the last because of low advertising and marketing.


•        There are substantial growth opportunities considering the average yield of Pakistani animals at only 1,100 liters/annum as compared to 6,000 liters/annum for animals in Europe and USA. There are nearly 20 million milk producing animals in the country, mostly in Punjab (80%). •        The overall milk market in Pakistan is 20 billion liters, out of which processed milk contributes only 3 million liters. Nestlé MilkPak along with other processed milk businesses contribute only...
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