Business Research Ethics

Topics: Breastfeeding, Breast milk, Infant formula Pages: 3 (790 words) Published: June 11, 2012
Business Research Ethics
Business Ethics of Nestle:
This paper will take a look at the corporate giant Nestle and some questionable behavior that goes back to the 1960’s. I will take a look at the behavior that took place with Nestle that originally started out as a dispute over the way that infant formula was made by several companies but then the focus went directly to Nestle, which lead to a boycott of the infant formula make and how this scandal changed the course of this company.

The Unethical Behavior of Nestle:
The trouble for the Swiss conglomerate goes back to the 1960’s. Nestle was “criticized by social activists for marketing their powered milk formula to less developed countries”. (Boyd, C., 2011) The unethical research behavior that may have been involved with this is that people were under the perception that the company was misleading how the formula “better for their babies than breast milk.” (Boyd, C., 2011) to mothers in less developed countries. The critics against the company felt that by giving this information to the mothers, they could come and continue the mothers to stay only with the formula. Critics also felt that Nestle was also giving information about the death of infants that some felt was not correct. Nestle told the mothers that infant deaths with breast fed children happened in three ways: “babies were unprotected against illnesses because of the lack of antibodies not found in breast milk”; “mothers could not afford to boil water”; and “mothers could not afford the price of the product and dilute the amount of formula which would cause malnutrition”. (Boyd, C., 2011) Effected parties by the Nestle Scandal:

There were a lot of people that would be affected by the scandal of Nestle. One of the biggest groups of people affected by the scandal would be the mothers that Nestle was marketing to in the less developed country. The mothers were more or less forced to go with the product because of a lot of misleading...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • To What Extent Unethical Marketing Technique Could Damage the Sustainable Business Enivironment Essay
  • Essay on Business ethic
  • Business Ethics Essay
  • Business Ethics Essay
  • Business Ethics Essay
  • business ethics Essay
  • business ethic Research Paper
  • Business Research Ethics Essay

Become a StudyMode Member

Sign Up - It's Free