19th September 2011 MBA 2 Internship Report Employer’s name: Haleeb Foods Limited Submitted by: Hira Tanweer Company History and Profile Haleeb Foods Ltd. was incorporated on July 1st‚ 1984 with a capital of Rs. 46 Million under the name of Chaudhry Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited. At that time it had the capacity of producing 80‚000 / liters of milk per day having total area of 32 acres. Initially 150 people were
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study on Haleeb food limited: Introduction: HFL is now one of the fastest growing packaged food companies in Pakistan with an annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy products. Haleeb Foods
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Haleeb Haleeb History Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then‚ it has continued to provide quality products to its consumers with product and packaging innovations. Other products and their dates of launch are as follows: 1997 | Haleeb Asli Desi Ghee | 1998 | Haleeb Cream‚ Candia Skimz Milk Powder | 1999 | Candia Milk‚ Candia Skimz Liquid Milk | 2000 | Tropico Juice Drink‚ Haleeb Dairy Queen | 2001 | Haleeb N ’rish Instant Full Cream Milk
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PROJECT of STRATEGIC MARKETING MANAGEMENT Submitted to: MR. MOBIN UL HAQ Submitted by: Muhammad Qayyum REHMAT ID # 053632-022 Shamshad Irfan CHATHA ID # 053632-006 Awais AHMED ID # 053632-009 Muhammad Ayyaz SHAH ID # 053632-057 MBA-P Sec:A Batch:36 UNIVERSITY OF MANAGEMENT & TECHNOLOGY DAIRY QUEEN UHT MILK A Product of H A L E E B F O O D S ACKNOWLEDGEMENT In the name of Allah most merciful and beneficent. We are very thankful to Allah Almighty
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HALEEB FOODS Case study on Haleeb food limited: Introduction: HFL is now one of the fastest growing packaged food companies in Pakistan with an annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy
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behavior. An important part of this project report comprises the market situation in which Haleeb is competing. Market acceptability of its products and the upcoming trends regarding to juices are discussed. A detailed information about competitors like Nestle which is also the market leader and Shezan‚ and how they are affecting the company is also provided. An overview of distribution system and criteria of Haleeb in case of juices. A brief description of the company’s marketing‚ non marketing and
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COMPANY INFORMATION CDL Foods Limited (formerly Chaudhry Dairies Limited) is a fast growing food products company.CDL was established in 1984 as a private limited company. The company came up with “haleeb milk” and later on it continued to expand its product line. In 1988‚ CDL introduced “Haleeb Cream” which was not only launched directly for consumer market but also supplied to many ice cream factories where it was use a core ingredient. The company also operates as a franchise of Candia Cedilac
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NATIONAL COLLEGE OF BUSINESS ADMINISTRATION AND ECONOMICS COMPTITION AND STRATEGY contents OLPER’S MILK Olper’s Milk is ultra-heat treated to carefully preserve its rich creamy thickness. The country’s leading all-purpose standardized UHT processed milk‚ Olper’s Milk is sheer indulgence in every sip and is backed by its high nutrition content and invigorating freshness that
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concepts of marketing and strategic marketing. The reason for selecting the Nestlé Cheese to be launched in the Pakistan is that there is currently only three local brands that are working on the same product and among them are the brands like Haleeb‚ Nurpur and Adams. All these brands are also competing with Nestlé in the dairy industry. The current competition will change as soon as we will bring a Multinational food manufacturer in the market to compete in the cheese sector. We believe that
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