This project report covers the broad area of impacts of
controllable and uncontrollable variables in remote environment for the
company, like economic boom or slump, segmentation on the basis of
cultural likings and disliking of the consumers along with the social set
up and their purchase behavior. An important part of this project report comprises the market
situation in which Haleeb is competing. Market acceptability of its
products and the upcoming trends regarding to juices are discussed. A detailed information about competitors like Nestle
which is also the market leader and Shezan, and how they are affecting
the company is also provided. An overview of distribution system and
criteria of Haleeb in case of juices. A brief description of the company’s
marketing, non marketing and management’s capability is given which
tells us about the company’s internal strengths and weaknesses.
Then comes the most important portion of the company’s
operations, which is the strategic management of marketing mix I-e 4Ps. And Recommendations and strategies to make its product superior are discussed.
INTRODUCTION AND HISTORY OF COMPANY
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, FarineLactée Henri Nestlé was being sold in much of Europe.
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.
After the war Government... [continues]
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(2011, 10). Marketing Management (Analysis of Major Juices in Pakistan). StudyMode.com. Retrieved 10, 2011, from http://www.studymode.com/essays/Marketing-Management-Analysis-Of-Major-Juices-811882.html
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