INTRODUCTION McDonald’s is the largest and best known global food services retailer with more than 30‚000 restaurants in 121 countries. McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This launch was met with extraordinary enthusiasm from the citizens of Lahore and now‚ there are 27 restaurants in 8 major cities of Pakistan. Savour Foods started in 1988 on Gordon College Road‚ Rawalpindi. On 7th August 2001‚ they inaugurated a new branch in the
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Islamic Fashion Objective Objective Islamic Fashion is actually covers wider scope. Each continent have different perspective on Islamic Fashion - culture influence Fashion always reflects women Muslimah Fashion Introduction v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion." v What counts as Islamic or not is a matter of considerable debate amongst Muslims. v Whilst many consider
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the Halal issue‚ which was related in OIC. Minister of Prime Minister’s Department in a report ‚ Datuk Dr. Ahmad Zahid Hamidi said‚ ‘…the cabinet decided to streamline halal operations‚ which until now had been handled by two separated bodies‚ the Department of Islamic Development Malaysia (JAKIM) and Ministry of International Trade & Industry (MiTi).’ (Hamid‚ 2008) . Regarding to this report‚ he also said that Organization of Islamic Conference (OIC) acknowledged that Malaysia was in Halal hub
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INTRODUCTION This is where Nanxiang Café‚ the previous name of Old Town White Coffee‚ started its business. Mr. Ng‚ who found the café in 1948. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee‚ turning into a mobile commodity a fast moving consumer good (FMCG)‚ capturing the South East Asia market. Old
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I. First Restaurant The first fast food restaurant is called “White Castle” that was found in 1921 in Wichita‚ Kansas. The reason for this production is because customers use to complain that the burgers sold at fairs‚ circuses‚ and lunch counters were low-quality. People thought that burger meat came from slaughterhouse scraps and spoiled meat. So the founds of White Castle decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see their food
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seminar that captured my intention is Seminar Discover Malaysia : Your Muslim Friendly Destination organized by Tourism Islamic Malaysia. The seminar attract me because there is many Muslims travelers looking a travel destination that can give them a halal food to eat and facility for them to pray such as mosque. This seminar promote Malaysia as a destination for a Muslim travelers and this is what attract me the most. ABOUT SEMINAR Islamic tourism in Southeast Asia is steadily increasing
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Cultures And Organizations - Software of the Mind. 2nd ed. USA: McGraw-Hill . Kaplan‚ A‚ and Haenlein‚ M. "Users of the world‚ unite! The challenges and opportunities of Social Media." Business horizons 53.1 (2010): 59-68. http://www.kfc.co.uk/about-kfc/halal Kearney‚ A Liebman‚ C. (1997). Reconceptualizing the Culture Conflict among Israeli Jews. Israel Studies . 2 (2)‚ p172-189. Majić‚ O; Kuštrak‚ A . (2013). The influence of religion to consumer behaviour and further implications to international marketing
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MKTG 4400A McDonald’s Corporation: International Marketing Analysis For: Professor Y. Pan Date: December 18‚ 2010 By: Saber Kanwar (209093337) Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore‚ all advertisements are shot in 12 different languages‚ featuring the customized products catered to each region. However‚ the company’s
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commercialized via the ’gerai’ concept. In 1970s‚ imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally produced at high volume which could match the standard of the imported meat while maintaining its halal standard. So‚ he opened up a burger processing stalls which later became hot in the town. He named the product after his very own name‚ Ramly Burger. Ramly quickly moved to expand the business further by incorporating a company as well as using
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the masses were linked to Wall’s making an irresistible combination that few could refuse. Key facts about Wall’s Pakistan: * Wall’s is the market leader of the Pakistani Ice cream market. * All Wall’s products are Halal and are made with Halal ingredients in a Halal compliant manner Ice cream is made from milk‚ fat and sugar. These are cooled as they are mixed‚ then whipped to create a light‚ airy texture. Flavourings‚ fruit or chocolate are added then the whole mixture is frozen again
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