Islamic Fashion

Only available on StudyMode
  • Download(s) : 533
  • Published : April 17, 2013
Open Document
Text Preview
Islamic Fashion

Objective
Objective

Islamic Fashion is actually covers wider scope.
Each continent have different perspective on Islamic Fashion
- culture influence
Fashion always reflects women
Muslimah Fashion
Introduction
vIt is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion."

vWhat counts as Islamic or not is a matter of considerable debate amongst Muslims.

vWhilst many consider modesty an important Islamic virtue, how this translates into particular styles of dress is highly variable.

vSome Muslims do not consider that their religiosity is linked to dress. They may be religiously committed but do not feel the need to express this outwardly through their choice of clothing.

Annelies Moors and Emma Tarlo (2007)

Islamic Fashion in African

Islamic Fashion in Europe
Islamic Fashion in Asia

Islamic Fashion in Asia

CORE GUIDANCE

The IFF is guided by the following hadith i.e. that the use of a gentle, nurturing approach begets a stronger conviction:

One of Prophet Mohammed’s friends, a gambler, wanted to convert to Islam because he loved the Prophet. So he asked the Prophet, “Can I become a Muslim?” To which the Prophet replied, “If you promise not to lie whenever you gamble or drink and own up to it, then you may”. And so he converted to Islam but kept drinking and gambling and each time he saw the Prophet and was asked what he was up to, he would own up to it. Until one day, he got to a point where he felt that he could not lie anymore to the Prophet and eventually he stopped gambling and drinking of his own accord without being force.

VISION, MISSION & TAGLINE
AMAED
Association of Muslim Apparel Entrepreneur & Designer

THE BRANDING STRATEGY

For a pioneering endeavour such as the IFF to create a presence and make an impact of global standards, it is crucial to adopt...
tracking img