Wall’s came to Pakistan in 1995 establishing the Wall’s factory on Multan Road in Lahore. Fully equipped with state of the art machinery, the Wall’s factory is a standard of hygiene and technology in the region and has become synonymous with quality. In 1998 Wall’s acquired Polka, a local ice cream manufacturer. Some of the most popular brands loved by the masses were linked to Wall’s making an irresistible combination that few could refuse. Key facts about Wall’s Pakistan:
* Wall’s is the market leader of the Pakistani Ice cream market. * All Wall’s products are Halal and are made with Halal ingredients in a Halal compliant manner Ice cream is made from milk, fat and sugar. These are cooled as they are mixed, then whipped to create a light, airy texture. Flavourings, fruit or chocolate are added then the whole mixture is frozen again before packaging. IDEA:
The idea is to open an ice-cream parlor under the brand name walls. Ice Cream parlor is a unique opportunity.walls is a very well established brand in Pakistan and will surely have its name in ice-cream parlour. The ice cream parlour will not only give products but also excellent services. The features would be quality, quantity, a lot of flavours plus an additional flavour and sugar free ice creams. They would be at low price compared to competitors. The future plan will be to start a van service in twin cities for consumer’s convenience. Our goal would be to penetrate the market and make good customer relationships by providing great quality and taste. Potential:
As already said hat walls is a established and well known brand having many loyal customers so definitely it will be successful as there are so many loyal people to this brand they would love to come and enjoy ice-cream at walls parlor having different kind of atmosphere as well as different types of ice-cream.
SOME CHARACTERISTICS OF THE MARKET:
Demographic variables of Walls target...