Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA‚ ACT‚ CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN & LI PHAM Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation
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for Gold’s Gym Gold’s Gym International‚ Inc. is an American chain of international co-ed fitness centers (commonly referred to as "gyms"). Each gym features with a wide array of exercise equipment‚ group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture. Gold’s Gym locations
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Stronger with Gold’s Gym in the Corporate World Case Introduction Gold’s Gym Internationally1 As of its establishment in 2002‚ Gold’s Gym has expanded its fitness profile by offering the best equipment and services including‚ Jukari Fit to Flexworkout‚ Zumba‚ Les Mills Body Combat personal training‚ spinning‚ sports conditioning‚ kid’s fitness‚ Pilates and yoga‚ while main taining its core weight lifting tradition. It is also the preferred gym of amateur
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Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors.
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up for a 1 year membership back on 11/1/2008‚ that was supposed to expire‚ come up for renewal on 10/31/2009. Despite numerous attempts to cancel service in person at the gym‚ I was finally forced to send a certified letter to ABC Financial (who the hell are they?) in order to cancel membership that had already expired. Gold’s Gym‚ without my consent‚ put me into a month to month membership even after I told them several times that I did not want to continue my membership. On 2/10/2010 I sent a certified
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Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age‚ gender‚ geography‚ and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing the cost of your advertising up to an unrealistic level. Targeting is very
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have access to proven Marketing & Advertising materials provided by Gold’s Gym. The convenient on-line system provides all advertising for a given year‚ a press kit‚ marketing contacts‚ logo guidelines‚ interior/exterior branding standards‚ stationery‚ print and direct mail campaigns‚ outdoor and broadcast advertising‚ internal marketing‚ “Gym Tools”‚ website and email instructions‚ pre-opening/Grand Opening/Anniversary decals and announcements‚ a stock photo library and marketing partners. On this
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Gold’s Gym VoIP Case Study By Vincent Oliver Voice over Internet Protocol or VoIP has in very little time changed the business practices of many companies; increasing their productivity along with saving money and time. VoIP technology delivers communication via voice over a computer network and other packet switching technologies. This could not be more evident when speaking about the 50- plus corporate-owned Gold’s Gyms who took on the challenge of switching from DSL to VoIP.
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Findings and the Implication for Marketing for the GYM Table 1 reason for visiting | Frequency | Percent % | Valid Percent | Cumulative Percent | Relaxation | 9 | 10 | 10.0 | 10.0 | Fitness | 31 | 34 | 34.4 | 44.4 | Loss weight | 33 | 36 | 36.7 | 81.1 | Build strength | 17 | 18 | 18.9 | 100.0 | Total | 90 | 100 | 100 | | Table 1 showing the result the question reason of visiting the gym The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%)
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Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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