Marketing Plan on Galaxy S
Faculty of Business and Information Technology
Assignment Cover Sheet
Programme: Bachelor of Applied Business Studies
Lecturer Name: ____TENE, Kingi_______________________
Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________
Assignment Title____Assessment 3______________________
Due date: ____27, Apr, 2011______________________
We, as the members of Group ___ [indicate your Group number], certify that this is our own work and we have read and understood the Misconduct or Breach of Assessment Rules (Policy P7/10/8) that is found in the BABS Programme Handbook.
Students’ IDs: ____________|_____________|_____________|____________ Names: ____________|_____________|_____________|____________ Signatures:____________|_____________|_____________|____________
TABLE OF CONTENTS
Ⅰ. Objectives ……..................................................
Ⅱ. Strategy……….......................................................................................6 Ⅲ. Pricing………....................................................................................7
Ⅳ. Coordination & Control...................................................................................9
Ⅴ. Action Plan...................................................................................
Ⅵ. References...................................................................................
Ⅶ. Appendices...................................................................................
1. Objectives
The most success-likely objectives for Galaxy S can be followings below:
(1) A new research department needs to be formed to inspire new ideas on products or any other innovative moves of the business. Most competitors have their own research team or department, especially Apple, to develop new items or strategies. Therefore, in order to lead and dominate the market, new product development project or
Assignment Cover Sheet
Programme: Bachelor of Applied Business Studies
Lecturer Name: ____TENE, Kingi_______________________
Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________
Assignment Title____Assessment 3______________________
Due date: ____27, Apr, 2011______________________
We, as the members of Group ___ [indicate your Group number], certify that this is our own work and we have read and understood the Misconduct or Breach of Assessment Rules (Policy P7/10/8) that is found in the BABS Programme Handbook.
Students’ IDs: ____________|_____________|_____________|____________ Names: ____________|_____________|_____________|____________ Signatures:____________|_____________|_____________|____________
TABLE OF CONTENTS
Ⅰ. Objectives ……..................................................
Ⅱ. Strategy……….......................................................................................6 Ⅲ. Pricing………....................................................................................7
Ⅳ. Coordination & Control...................................................................................9
Ⅴ. Action Plan...................................................................................
Ⅵ. References...................................................................................
Ⅶ. Appendices...................................................................................
1. Objectives
The most success-likely objectives for Galaxy S can be followings below:
(1) A new research department needs to be formed to inspire new ideas on products or any other innovative moves of the business. Most competitors have their own research team or department, especially Apple, to develop new items or strategies. Therefore, in order to lead and dominate the market, new product development project or
References: Hooley. G, Piercy.N, Saunders.J (2004), ‘Marketing Strategy and Competitive Positioning’, Third Edition, Prentice Hall, Pearson Education, UK Raymond Burns.A.C, Bush.R.F (2008), ‘Basic Marketing Research – Using Microsoft Excel Data Analysis’, Pearson Prentice Hall, Pearson International, New Jersey, US Rose.P.G (2007), ‘Conversing with Customers’, National Library of New Zealand, Auckland, New Zealand Marketing Coordination retrieved from http://html.umpgi.com/Marketingcoordination/marketingcoordination.htm (23/04/2011) How to develop a Communication Plan retrieved from http://www.hieran.com/comet/howto.html (24/04/2011) Bell Holiday Sale Features Desire Z and Galaxy S, published on 13 Dec 2010 by Android News retrieved from http://www.androidappmobile.com/bell-holiday-sale-features-desire-z-and-galaxy-s.html Global Smartphone demand diagram retrieved from http://newinnovationsguide.com/smartphones.html latest update December, 18, 2009 Improvement Strategy Graph retrieved from latest update March, 11, 2011 http://investorrelationsmusings.blogspot.com/2010/04/corporate-life-cycles-and-investor_30.html Idea Generation retrieved from latest update April, 12, 2010 http://connect.in.com/new-product-development/images-the-stage-gate-new-product-development-process-to-game-develpment-1-889878289971.html