Chosen Retailing companies to be evaluated: Tesco and Wal-Mart
Why e decided to choose Wal-Mart and Tesco?
Market leaders in their respective home markets, Diversified range of products, Intense international expansion.
Wal-Mart: The Statistics at present:
Type of Company: Public
Employee growth: 10.5%
First store opened in 1962 by Samuel Walton and his brother J.L. (Bud) Walton in Roger, Arkansas.
With more than 7,250 stores, including Wal-Mart Super centers(US) and ASDA (UK), make Wal-Mart the #1 retailer in the World.
In 1999, ASDA Group plc is acquired for $10.8 billion.
Tesco: The Statistics at present:
Type of Company: Public
Employee growth: 74.3%
The first store was opened in 1929, in Middlesex.
With 3,956 stores in 14 markets Worldwide, making it the 4rd biggest retailer in the World
Tesco.com is the leading Internet delivery service in the UK.
Financial performance?? *****
The retail environment: macro and micro
(especially in how they are impacting on your set of retailers)
( analyze the chain of stores, types of retail formats, theory and pragmatics that determine their siting; look at a large retail store for each of your competing retailers and show factors influenced their location decision)
Micro and Macro evaluation, and site selection that Tesco and Wal-mart carry out
Accessability: Transport infractures, parking facilities; footfall
Accessability: staff and supplier access
Reputation: catering for everyone
Location: cost outweighing potentail profit
Appropriate location:community and dispoasble income
Locating in visible areas so positive assocation is achieved
Location within reach of suitable labour pool
Wal-Mart has a total of 7, 262 stores worldwide and are the world’s largest retailer by revenue whereby Tesco are the fourth largest global retailer with 3,262 stores worldwide. Location is paramount... [continues]
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