Factors that Influence Strategy: Southeastern Jet Airways Case Study
U06A16028 SOUTHEASTERN JET AIRWAYS - TEAM: IND1-1 Simulation Summary Report
Claude A. Paul ~ Charles Miller ~ Sarah Ndagire ~ Richard Redding ~ Aye Nandar
Capella University
Business Integration Skills
MBA6028
Dr. Rebecca Snarski
February 19, 2015
U06A16028 SOUTHEASTERN JET AIRWAYS - TEAM: IND1-1 Simulation Summary Report
Factors that Influence Strategy
Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).
Strategy in Business Decision Making and Planning
Business decision making and planning is driven by a strategy defined by the firm – goals and values, resources and capabilities, and structure and systems – and the industry environment – competitors, customers, and suppliers. Losing sight of either the internal or external environment is cause for a perfect storm. For instance, the decline of Nokia, when
Claude A. Paul ~ Charles Miller ~ Sarah Ndagire ~ Richard Redding ~ Aye Nandar
Capella University
Business Integration Skills
MBA6028
Dr. Rebecca Snarski
February 19, 2015
U06A16028 SOUTHEASTERN JET AIRWAYS - TEAM: IND1-1 Simulation Summary Report
Factors that Influence Strategy
Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).
Strategy in Business Decision Making and Planning
Business decision making and planning is driven by a strategy defined by the firm – goals and values, resources and capabilities, and structure and systems – and the industry environment – competitors, customers, and suppliers. Losing sight of either the internal or external environment is cause for a perfect storm. For instance, the decline of Nokia, when
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