Budget and Accoutablity for Golds Gym

Topics: Marketing, Advertising, Promotion and marketing communications Pages: 1 (305 words) Published: May 25, 2008
Budgets, control, and accountability

Everyone interested have access to proven Marketing & Advertising materials provided by Gold’s Gym. The convenient on-line system provides all advertising for a given year, a press kit, marketing contacts, logo guidelines, interior/exterior branding standards, stationery, print and direct mail campaigns, outdoor and broadcast advertising, internal marketing, “Gym Tools”, website and email instructions, pre-opening/Grand Opening/Anniversary decals and announcements, a stock photo library and marketing partners. On this system and within their Marketing Department, you will find all the materials and suggestions you need to successfully build membership base and market your gym. Gold’s Gym has a dedicated staff to assisting with media expertise to insure you can make the most out of your local advertising efforts. By balancing your budget with an accurate cost of local media in your market, their Franchise Marketing Department is committed to maximizing your advertising effectiveness and helping to build your memberships and sales Gold’s Gym advertising is a critical component in promoting any business, and an area that that Gold's Gym has excelled at for over 40 years. Their track record of effective, award-winning advertising campaigns has established Gold's Gym as the most recognized name in the fitness industry worldwide. With a full array of capabilities to suit any campaign, they’ve designed strategically sound, branded materials for television, radio, print, direct mail, and special promotions. Franchisees can customize these advertising materials to a specific offer of their choosing while still delivering the consistent branded message that our materials provide. Their marketing materials consistently reach a wide target audience with an engaging, recognizable and memorable approach. They are proud of our advertising and encourage any franchise owners to take advantage of this important aspect in gaining a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • budget Essay
  • Essay about Golds Gym Problem
  • Golds Gym Case Study Essay
  • Essay on Gold Gym
  • gym paper
  • Essay about Gym
  • The Gym Essay
  • budget Essay

Become a StudyMode Member

Sign Up - It's Free