Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Travel & Tourism Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy‚ social cultural‚ and environment. At the same time‚ there can be negative effects to the economy‚ social cultural‚ and environment. The tourism industry is extremely large and continuously growing‚ which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues
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Executive summary 1. EXECUTIVE SUMMARY Booming industry Indian travel and tourism experienced a boom during 2004. There was a surge in arrivals and departures as well as robust expansion in domestic tourism. After growing by 15% in 2003‚ the number of incoming arrivals rose by a hefty 22% in 2004 over 2003. Not surprisingly‚ incoming tourism receipts also rose sharply by about 16% in 2003 and 32% during 2004. Strong government support The strong support provided by the government played an
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role of government is an important aspect of tourism which involves policies and political philosophies. In the developing countries‚ where tourism is still new‚ the public sector controls tourism activities‚ where they have Ministry of Tourism (e.g. Embratur in Brazil)‚ which have the following duties: Licensing‚ supervision and control of the different components of the tourism industry. Tourism planning‚ including financial assistance for tourism development‚ notably trough the provision of
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Jessica Thompson Steve - Distinction 2 Analyse the factors that contribute to an effective workplace‚ highlighting good practise from different travel and tourism organisations. There are many different factors that contribute to an effective workplace which I will talk about in this piece of distinction work. Laws are a very significant contribution to a positive workplace. The sex discrimination act was put into place to stop discrimination between men and women and make them equals. Also
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Contents: · Tourism and Climate Change - International - June 2012 - Introduction [Report Section] · Tourism and Climate Change - International - June 2012 - Data Sources [Report Section] · Tourism and Climate Change - International - June 2012 - Overview [Report Section] · Tourism and Climate Change - International - June 2012 - The Impact of Tourism on Climate Change [Report Section] · Tourism and Climate Change - International - June 2012 - The Impact of Climate Change on Tourism [Report Section]
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Essay on Tourism and Travel As the tourism industry’s popularity grows‚ the image of travel and tourism begins to evolve. With a simple click of the button‚ your entire week itinary to India could be planned‚ booked and paid for. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry‚ authenticity is lost. The essence of traveling is to experience something completely different from what is at home. Now‚ tourism is molded into
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Jet2.com marketing research Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2
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rebranded as Thomsonfly in May 2005. In 2007 Thomsonfly was merged from the travel division of TUI AG and First Choice airways. These two travel agents were merged under the former Air Operator’s Certificate in May 2008. The company was rebranded Thomson Airways on November 1st 2008. The companies head office is situated in Wigmore House‚ Luton Bedfordshire‚ although its registered office is at the TUI Travel House in Crawley. Thomson Airways is one of the world’s largest charter airlines
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Define Tourism: Tourism is when someone travels within their own country or to another country such as Spain‚ weather it is for leisure or business reason and for all other purposes. Types of Tourism Description: Example: Describe Domestic: A domestic holiday is where someone who lives in the UK travel to another part of the UK. An elderly couple who lives Bradford goes on a two week holiday to Scarborough. Describe Outbound: An outbound holiday is when someone who travel out of the
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