Factors Can Affect Consumer Buying Decision Essays and Term Papers

  • Consumer Buying Precedure and Analysis of Factors Affecting the Decision Making Process for a Car

    The Product we analyzed for the marketing project is car. The buying decision process involves the following stages: 1) Problem Recognition: Families with kids who just reached adolescence find it difficult to travel on two-wheelers. Newly-wed couples need a car for social status. Recent promotions...

    4914 Words | 16 Pages

  • Affects of Advertising on Consumer Buying Behavior

    Affects of Advertising on Consumer Buying Behavior Submitted to: Sir Luqman Submitted by: Ramsha Shahid (313004) Course: Consumer Behavior (Elective) HAMDARD INSTITUTE OF MANAGEMENT SCIENCES Table of Contents Introduction 5 Background of the Study 5 Affects of Advertising...

    4322 Words | 14 Pages

  • Factors that influence consumer buying behavior

    Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying...

    1731 Words | 5 Pages

  • Influence of Branding on Consumer Buying Decision

    This is the power of branding. And this is what marketers spend crores of rupees on. Consumer goods companies today spend anything between 5 to 15% of their turnover on brand building and advertising. The largest consumer goods company in India, HLL spent Rs724 crores on advertising in 1999. Colgate spent...

    20252 Words | 74 Pages

  • The Impact of Colour on Consumer Buying Decision

    Title : ‘The Impact of Colour on Consumer Buying Decision’ Abstract This paper describes a study in the Marketing Psychological Influences on the Buying Decision Process. Especially how colour can make influence in the Consumer Buying Decision. Colour can dramatically affect moods, feelings and emotions...

    4168 Words | 12 Pages

  • Factors Affecting Buying Behavior of Consumers

    A Research Report on Consumer Preferences for Traditional Vs Online Shopping Business Research Methods School of Business Submitted to: ...

    4155 Words | 21 Pages

  • External Factors That Affect Pricing Decisions

    External factors that affect pricing decisions * External Factors - There are a number of influencing factors which are not controlled by the company but will impact pricing decisions. Understanding these factors requires the marketer conduct research to monitor what is happening in each market the...

    303 Words | 2 Pages

  • factors that can affect small business

    on several programs to address the problems and the Department of Trade and Industry as one of the lead agencies in dealing with the challenges and factors affecting small businesses in General Santos City, thus the development on how to manage properly the growing enterprise would lead to the development...

    12455 Words | 58 Pages

  • Factors Affecting Consumer Purchase Decision in

    Applied Sciences Journal 24 (7): 844-849, 2013 ISSN 1818-4952 © IDOSI Publications, 2013 DOI: 10.5829/idosi.wasj.2013.24.07.1339 Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal, Pakistan 1 Rashid Saeed, 2Rab Nawaz Lodhi, 2Alhaj Muhammad Junaid Mukhtar, 2 Sarfraz Hussain...

    3347 Words | 6 Pages

  • How Does Branding Affect Consumer Buying Behaviour?

    purchasing or using goods and services - has become an important attribute for time poor consumers. Berry, Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision, access, transaction, benefit, and post-benefit. This paper examines the empirical...

    1830 Words | 6 Pages

  • How Do Psychological Factors and Extended Product (Self) Affect the Consumer Behaviour in Buying Brassiere?

    types to fit a female consumer¡¦s taste, need, style, size and particular occasion. Types such as push-up bras, full-coverage bras, maternity bras, sport bras, underwire and no underwire bras have made popular focuses on the upper torso of a woman, therefore, to most female consumers, an extravagant waste...

    2245 Words | 7 Pages

  • The Buying Decisions of ‘Consumers’ on the Use of Microsoft or Apple Products”

    “The Buying Decisions of ‘Consumers’ On the Use of Microsoft or Apple Products” Submitted By: SANUSI SANI BUHARI Student No: 200922R7018 The Dissertation has been submitted to the Skyline University College In partial Fulfillment of the...

    7651 Words | 21 Pages

  • Psychological Factors: The Consumer Behaviour In Buying Brassiere

    therefore, to most female consumers, an extravagant waste of cash is no doubt to be spent for this product. The number of consumers spending dollars for such miraculous wear is increasing rapidly. Based on the research from Cotton Incorporated Lifestyle Monitor, 68.4% of female consumers, the highest to date...

    2129 Words | 7 Pages

  • Effect of word of mouth on consumer buying decision

    Faculty  of  Management  Technology   Dr.  Raghda  El  Ibrashi     “Word  Of  Mouth  and  Consumer  Buying  Decision”       Submitted  by:   Mariam  Abou  Shakra  25-­‐11971   Tutorial  02     Submitted...

    3503 Words | 14 Pages

  • Understanding the Importance of Marketing Environmental Factors, Marketing Mix and Consumer Buying Decision Making Process of a Service Organizations.

    Submission date : 8th March 2013. TOPIC : Understanding the Importance of marketing Environmental Factors, Marketing Mix and consumer buying decision making process of a service organizations. By : Mahesh Fernando MBA (ECU)AUS PG. Dip in Mkt. SL CPM Asia (AMF) MSLIM     Task 01 Select...

    451 Words | 4 Pages

  • The Impact of Corporate Social Responsibility on Consumer Behaviour: Does Csr Affect Consumer Decision Making and Buying Behaviour Within the Uk Supermarket Industry

    to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire...

    12154 Words | 43 Pages

  • Impact of Television Advertisements on the Buying Decision of Consumers of Consumer Durables

    the other important method being the employment of salesman. In advertising, sales message is conveyed to millions of buyers for influencing the consumer choice of goods in the market. Again it is advertising that has enabled the businessman to make continuous mass production for the wide market. Though...

    17498 Words | 75 Pages

  • influence factors that affect consumers to evaluate brand extensions

    11 3.7 Limitation 12 3.8 Potential significant 12 3.9 Anticipated challenges 12 Timeline 13 Reference 14 The influential factors that customers evaluate brand extension in terms of electronic products 1. Background When a firm is planning to introduce a new product, it has...

    4049 Words | 14 Pages

  • What factors can affect rate of reaction?

    There are several factors which can affect the Rate of Reaction. These include: 1) Temperature: At higher temperature, the particles have more kinetic energy. They move more rapidly through the solution, they collide more often and more vigorously, so the chance of a reaction increases. The time taken...

    814 Words | 3 Pages

  • Non price factors that can affect the d

    Non-price factors that can affect the demand of Starbucks coffee is the change in income. When a consumer’s income increases it leads to a rise in demand. This causes the demand curve to move towards the right. This is also true if consumer’s income decreases it leads to a drop in demand. This will...

    245 Words | 2 Pages