exclusively formulated to suit ethnic skin tones‚ free from blueish and pasty undertones and also been made suitable for humid and hot weather. Wheras psychographically‚ they are catering the demanding needs of women today especially the artists and celebrities who tend to have tight schedule. 2. Promotion objectives As the products are already introduced to the market for years‚ the purposes of advertising then could be to remind and persuade customers to opt for their product when considering
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The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above all be credible. In an era obsessed with celebrities‚ it is no
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Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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Celebrity Endorsement and Impacts on Consumer’s Purchasing Decision By: Nisachon Tantiseneepong ID. 089095995 9/7/2009 MSc International Marketing Newcastle University Business School Supervisor: Dr. Matthew Gorton Table of Contents Title Page Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci
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Submitted by: Anusha Arun M.Des 2nd sem Celebrity Endorser Influence on Attitude towards Advertisements and Brands Abstract The research paper was written by Bahram Ranjbarian Associate Professor of Management‚ Zahra Shekarchizade‚ Zahra Momeni‚ Master Students of Business Management from The University of Isfahan‚ Iran. The research was conducted in Iranin 2009 and was published in European Journal of Science in 2010. This study aims to analyze the celebrity endorser influence on attitude toward
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Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
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Introduction When the popular celebrity such as Rain (figure 1.1) appears in front of screen‚ what first come to your mind? An actor‚ a musician‚ a song writer‚ or the brands such as Pepsi‚ Nike‚ Adidas? Rain had been voted as the best Asian singer by the Taiwanese media‚ Rain is positioning himself as one of the most admired Asian stars this year. Wherever he goes‚ he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign
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How the celebrity endorsement advertisement influence consumers in a negative way Professional research and Evaluation Student name: Jiang WeiWei Student number: 3363314 April‚ 2013 Abstract The goal of this research is to grasp consumers’ negative reaction of celebrity endorsement advertisement (including the reaction of over celebrity endorsement ads‚ celebrity’s over-endorsement and celebrity’s negative performance). The aim of this study
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that they want‚ tag photos in Facebook‚ post photos with digital filter through Instagram‚ post videos when a product can be used as well as how to use it and others. Above all that‚ the other way to do social media marketing is through celebrity endorsement in a competition to get more customers and escalate their brand image as an additional value. 2. Research Purpose Social media marketing is a type of Internet marketing which seeks to accomplish goals with the
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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