INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional planning through Persuasion Matrix 20 11 Impact of Zoozoo on Vodafone revenues 22 12 Zoozoo Survey
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ANALYSIS TOPIC: METHODS ADAPTED TO INCREASE TRP RATES IN INDIA. ------------------------------------------------- Publicity stunt A publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs.] Such events are frequently utilized by advertisers‚ celebrities‚ athletes‚ and politicians. ------------------------------------------------- Overview Organizations
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Microsoft Money software. Microsoft used its brand power to dominate this potential industry and competed for 18 year but it ended with the victory of “young” Intuit‚ which brought a big opportunity for the winner. Intuit is very successful in viral marketing when they consider this is the most effective tools. Although holding a big market share‚ Intuit still expands its software application to mobile devices by acquiring companies like Mint.com website in 2009. It is likely that there is no other
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v=VWd0veKp1R0&hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this video in one week. 2. The Message Targeted towards people who are obliged humanitarian causes. Help create awareness of the campaign‚ which is to imprison Kony by December
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of offbeat‚ unorthodox‚ and irreverent promotions with inexpensive communication media. Moreover‚ Crispin kick off the TV commercial habit‚ find the overlap between product characteristics and customer needs‚ give target audience surprise (buzz marketing)‚ and think of advertising as a product rather than a service. In fact‚ those promotion philosophies are just the orientation of right promotion. In the beginning‚ many franchisees did not like Crispin’s way‚ however‚ when BK launched a few new products
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Advance Topic In Network RLDSC Scheduling Policy Scheduling Policies Whenever the message arrives in the queue‚ implement Scheduling Policy. There are various type of Policies such as.. TSMF RLDSC : 0• It is a scheduling policy. 0• This Strategy is Remaining Life time Descending and Ascending 0• In this we find the time to live (ttl) of a message in both descending and ascending. 0• All implementation shown here is only for remaining life time descending.
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What makes an ad go viral? Is it the big-name company that the ad is advertising for? Is it the celebrities that are in the ad or just the content of the ad that grabs everyone’s attention? The ad I believe to have gone viral is the Jack Links beef jerky ad. The advertisement starts off with two guys golfing‚ one guy is about to take his swing with the other guy watching. Suddenly a giant sasquatch comes out of the woods chasing a rabbit. The two guys quickly look over and are in shock‚ the one guy
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To: Ms. Tang Case: Dropbox Date: 11/18/13 Dropbox was created in 2007 and launched to the public a year later. It was founded by Drew Houston and Arash Ferdowski; who were classmates together at MIT in the early 2000’s. The created a product that allows you to sync you computers together by using a cloud to share files between the different computers. At the time of creation there were existing products in the market but they believed that they created a product that would simplify the process
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SUBJECT: Marketing Strategy for Zatswho Marketing research has shown that guerilla marketing campaigns can be highly effective at relatively low cost (Hutter & Hoffman‚ 2011). I have developed a guerilla marketing strategy for your company that will focus on logo placement and social media. The goal of this marketing strategy is to win over potential customers of your target market‚ which is parent of toddlers (Hutter & Hoffman‚ 2011). Social Media In past news‚ one of the most effective viral videos
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Their Business Model: Value Proposition: Pandora’s Music Genome Project offers a unique value proposition in that it provides users with their preferred genre of music based on a single input. They have a large collection of songs in their database categorized into 65 million stations. Users are able to pick multiple genres or create ‘listening stations’ based on musical style‚ artist‚ song or composer. This ‘hands-free’ or minimal-interaction listening service was an innovative idea and offered
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