Jerky Advertising Examples

What makes an ad go viral? Is it the big-name company that the ad is advertising for? Is it the celebrities that are in the ad or just the content of the ad that grabs everyone’s attention? The ad I believe to have gone viral is the Jack Links beef jerky ad. The advertisement starts off with two guys golfing, one guy is about to take his swing with the other guy watching. Suddenly a giant sasquatch comes out of the woods chasing a rabbit. The two guys quickly look over and are in shock, the one guy takes a bite of the beef jerky and a light goes off in his head. He goes over to the golf cart grabs a soda and shakes it up. He then proceeds to walk toward sasquatch and hands him the soda.
The sasquatch looks at the soda kind of puzzled, then
The first principle is its simplicity; how do we find the essential core of our ideas. The second is unexpectedness; how do we get the audience to pay attention to your ideas and then maintain their interest. The third principle concreteness; how do we make our ideas clear to the audience. The fourth principle is credibility; how to we make people believe your ideas. The fifth principle is emotion; how do we get people to care about our ideas. The sixth and final principle is stories; how do we get people to act on our ideas. If an ad has these principles, it is bound to be a success and viral ad. What about our Jack Links Beef Jerky ad makes it simple? I believe that this ad is simple because its short and to the point. The ad is not very complex and is understandable by all ages. The ads great attention grabber is when the sasquatch comes out the woods. Everyone has heard about sasquatch yet it’s just a made-up creature mixed between a giant human and ape. The ads main point is that if you eat beef jerky you would do things you wouldn’t normally do. In this case its messing with a giant