competitor because it’s a new concept - Indirect competitor: physical food store o Whole Food‚ Polyface farm 5. Marketing Problems 1. What kind of advertising mix should he employ to acquiring new customers in Richmond? 2. How the company can respect their advertising budget (25% of profit) to promote the concept in Richmond? 6. Solution 1. Affiliate marketing: It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website
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PepsiCo India decided to run a Reach Block on February 11‚ 2011 to guarantee that it would reach 100 percent of its target audience over a 24-hour period. “With cricket and Pepsi‚ practically every single person in India is the right customer‚” the brand says. “So the Reach Block had open targeting.” A main push of the campaign was amplifying the effectiveness of PepsiCo India’s “Change the Game” campaign on television by allowing people on Facebook to watch the content and interact with it inline
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Touch Points of Singapore Airlines Inspiration and choosing Booking‚ waiting and check-in Booking‚ waiting and check-in Touch Point 1 (Online) - App: Apple app‚ android app‚ mobile site‚ website - Social media - Word of Mouth - Bloggers/Review - Viral and email Touch Point 3 - Call Center/customer service - Web site - Travel Agency - In-store Purchase - Staff help - Book and cook service - Reminding email Touch Point 4 - Waiting Lounge - Airline advertising (Out-of-home) - Attractive and helpful
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1. The success of TOM’s Shoes centers around the phenomena of Cause-Related Marketing. Blake Mycoskie‚ entrepreneur and self proclaimed ‘Chief Shoe Giver’ of TOM’s‚ traveled to Argentina originally and identified a need: that of children needing shoes. This need had the identifiable consequence of disease‚ which could be easily avoided were shoes to be supplied. It was then a process of identifying a target demographic (in his case‚ young people between High School and College age) and the vehicle:
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Over the past several years our economy has been struggling‚ to say the least. The economies struggles reflect on everyone. Most people had to change and somewhat scale down their lifestyles in order to cope with the struggling economy. The people began to realize that things were going to be tough for a while and began to prioritize their income. This effected how companies chose to advertise their products. Social media was seen as the most effective and appealing outlet to advertise to the new
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there is a continuous challenge to the traditional marketing due to the rapid decline in mass marketing (Sweeney et al‚ 2008). Even people do not trust the message which they have already received since their trust is shifted from traditional marketing. Although some traditional advertising campaigns revolving around mass media still work‚ most of them do not meet the success and therefore it is becoming difficult for them to achieve the marketing goals (Marsden et al‚ 2004). On the other hand‚ customers
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Distribution channel of LIC Child Fortune plus ANAND.G MOULAN.S MANOJ.K RAVEE KUMAR.M.S Primary objective of the distribution is to increase the customer base who have a disposable income level of more than 2 lakhs per annum. Price: The price of a life insurance depends upon the period by which premium is bieng paid. Specifications of LIC child fortune plus is given below Specifications | LIC Child Fortune plus | Age (Male) | 35 years | Premium | 1‚00‚000 | Sum Assured | 5‚00
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twenty four hour news coverage is one of the positive sides of new media. PR practitioners could provide the audience with information at any time and keep in touch with it. 8. Accelerate word of mouth The ability to make a message or a video viral is one of the most appreciated
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Date: April 13th‚ 2009 To: Tim McIntyre‚ VP of Corporate Communications From: Rakesh Rao RE: Stakeholder analysis in regards to viral video situation Enclosed is the stakeholder analysis you requested. The purpose of this analysis is to inform you about the long term and short term impact about our recent viral video situation. If you should have any questions or concerns‚ please feel free to contact me at (480)570-9956. April 13th‚ 2009 Tim McIntyre Domino’s Pizza‚ Inc. 30 Frank
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realized they needed to keep fans interested and create a new fan base in case they lost those who wanted the series to follow the book. The creators decided to create a viral campaign that would be used in London. It was a series of emails and text messages that could be sent from people to their friends or family. The viral campaign was so successful that even Scotland Yard even received calls and reports because some people thought they were receiving actual threats from someone. The campaign
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