Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of
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VINAYAGAR ENGINEERING COLLEGE MADAGADIPET‚ PUDUCHERRY (ACCRDITED WITH A GRADE BY NAAC &NBA-AICTE) (AFFILIATED TO PONDICHERRY UNIVERSITY) Department Of Management Studies Paper Presentation On EFFECTIVENESS OF VIRAL MARKETING AUTHOR: Dr.K.S.MEENAKSHISUNDARAM‚ M.Sc‚ MBA‚ PhD; [PROFESSOR‚ Department of Management Studies‚ & Director (Research & Publications) SCSVMV University. Kanchipuram] ID: meenakshisundaram@gmail.com ; Ph: 91766 88103 CO-AUTHOR:
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they refer a first time customer to the site. I would also advise the website include a page for booking tours online‚ since new customers might more than likely plan a trip if the option is immediately available to them on the site. 3.) Viral Marketing can be
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The YouTube Effect | How To Make Successful Viral Market on YouTube. | Rittikrai Thammaraksa | How To Create Impact Buzz Via Viral Marketing? Introduction New media are young upper comers and full of potentials; The Internet‚ Smartphone‚ Computers‚ and Tablets Pc‚ all of them are leading people through the edge of digital media. Cross country broadcasting or consuming variety of contents from outside the country is becomes the basic communication. The happenings of social media‚ they
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Building Customer Loyalty: Costa Coffee emphasis on experience and quality it customers can have to generate loyal customers. Also‚ Costa Coffee has attracted many new customers only through word of mouth or viral marketing. Costa Coffee gives its customers value for money. Its marketing campaign shows that Coffee lovers prefer Costa. Costa’s ever increasing standards of coffee‚ variety available and customer response made me their regular visitor. Relationship with the brand: Sustainability
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result: self-propagating advertising. Guerrilla marketing sometimes takes the form of a viral campaign. The viral campaign happens organically and spontaneously; if it’s pushed too hard by its creators there’s a pretty good chance it’ll never get off the ground. In market research a sampling technique called snow ball is used‚ where in the survey is sent to a set of respondents and they are made to send it to their friends. Similarly in viral marketing the video is initially shared with a few people
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Reebok: Pursuing Generation X Reebok is a global‚ American inspired brand‚ in a highly competitive athletic and sportswear industry‚ committed to creating products and marketing programs that reflect the brand’s unlimited creative potential (Reebok). The 2003 rankings place Reebok in third place of U.S. athletic shoe market share with 13%; Nike dominates at 36% while other athletic brands make up 26% of the U.S. market (Sporting Goods Intelligence). In 1982‚ Reebok was a main component in introducing
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the Blendtec case to be extremely interesting and powerful to be shared with the rest of students. The case describes the enormous success‚ “Blendtec”‚ an American manufacturer of high performance durable blenders had with the help of Social media marketing. BACKGROUND The story of Blendtec‚ a company founded by Tom Dickson starts in 1975 in Utah‚ USA. Tom using a versatile vacuum cleaner motor combined it with a rotor and stator micronetic-milling chamber‚ which helped mill wheat quickly and
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earE-marketing Research on Hong Kong Ocean Park As we known‚ a brand can be well developed only when it goes deep into the mass. Many years ago‚ companies or organizations spent lots of money on traditional Medias and this is the one and only way for famous brands to maintain popularity. As the Internet become popular‚ many less famous brands make great progress because of digital channel. Meanwhile‚ big companies and brands also need to adopt their strategy to Internet advertisement as well. Hong
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TARGET MARKET The first element of a marketing strategy is a well defined target Market on which focus marketing efforts. Our principal market is composed by all the student of the universities covered by I-Schedulizer ‚ indeed the application is thought to satisfy their needs. The only requirement to use the application is have a smart phone equipped with one of the following systems: Android or IOS. I-Schedulizer is indicated for all the students of every minor
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