Youtube Effect
The YouTube Effect | How To Make Successful Viral Market on YouTube. | Rittikrai Thammaraksa |
How To Create Impact Buzz Via Viral Marketing?
Introduction
New media are young upper comers and full of potentials; The Internet, Smartphone, Computers, and Tablets Pc, all of them are leading people through the edge of digital media. Cross country broadcasting or consuming variety of contents from outside the country is becomes the basic communication. The happenings of social media, they are interactive platforms in which people are able to generate their own interested contents and come along with interactive activities such as communities share, discussion, and modification in which people become more engaged. Brands those are trying to increase their consumer’s brand engagement for the long term relationship. They are not overlooking the social media. Unfortunately, for Thai market, the social media are unable to generate high coverage by themselves. Thinking about the number of TV viewer compared with Smartphone, Computer and Tablet Pc users. TV is better performed in tern of media penetration among broad target, whereas those three digital devices are engaged with some specific groups such as business men, or young people. Thus, the viral marketing is utilizing both new media and traditional media to create consumers’ brand engagement (social media) and enhance in reaching the target audience with high coverage (traditional media).
Whether Or Not New Media Have Affected Consumer’s Media Consumption?
In the past few years innovation in technology have significantly change media, leading to the term “New Media”. Previously separated media platforms are now unified and consumed in way that links one source to another. Internet, Smartphone, and Tablet Pc are new platform for media distribution. Those new devices are not all just a matter of communications technologies, but also a matter of how digitalization and modern communication devices are
How To Create Impact Buzz Via Viral Marketing?
Introduction
New media are young upper comers and full of potentials; The Internet, Smartphone, Computers, and Tablets Pc, all of them are leading people through the edge of digital media. Cross country broadcasting or consuming variety of contents from outside the country is becomes the basic communication. The happenings of social media, they are interactive platforms in which people are able to generate their own interested contents and come along with interactive activities such as communities share, discussion, and modification in which people become more engaged. Brands those are trying to increase their consumer’s brand engagement for the long term relationship. They are not overlooking the social media. Unfortunately, for Thai market, the social media are unable to generate high coverage by themselves. Thinking about the number of TV viewer compared with Smartphone, Computer and Tablet Pc users. TV is better performed in tern of media penetration among broad target, whereas those three digital devices are engaged with some specific groups such as business men, or young people. Thus, the viral marketing is utilizing both new media and traditional media to create consumers’ brand engagement (social media) and enhance in reaching the target audience with high coverage (traditional media).
Whether Or Not New Media Have Affected Consumer’s Media Consumption?
In the past few years innovation in technology have significantly change media, leading to the term “New Media”. Previously separated media platforms are now unified and consumed in way that links one source to another. Internet, Smartphone, and Tablet Pc are new platform for media distribution. Those new devices are not all just a matter of communications technologies, but also a matter of how digitalization and modern communication devices are