Relay Foods

Topics: Affiliate marketing, Viral marketing, Advertising Pages: 3 (427 words) Published: March 10, 2013
-Relay Foods is a website created in 2007 in Charlottesville -Concept:
o« Relay Foods is the online grocery store where you’ll find stuff you need from the best local stores, restaurants, and farms from right in your own neighbourhood. We’ve partnered with folks you already know to provide all your grocery shopping needs—from basics, to specialty foods, to local produce, to… you » -Relay Foods is expending in a new city: Richmond

-The amount in advertising expenses is no more than 25% of profit

2.The Stakeholders

-Owner of the company:
oArnie Katz: president and COO of Relay Foods
oZack Buckner founder of Relay Foods
oThe average customer’s first order amounted to $46,71
oAverage annual profit per customer was $200
oLocal shop in partnership with Relay Foods

3.Target Market

The company is looking to attract customer:
-Who was a fairly educated professional
-Who was interested in local and gourmet foods
-Who was not interesting in running multiple errands


-Direct competitor:
oNo direct competitor because it’s a new concept
-Indirect competitor: physical food store
oWhole Food, Polyface farm

5.Marketing Problems

1.What kind of advertising mix should he employ to acquiring new customers in Richmond? 2.How the company can respect their advertising budget (25% of profit) to promote the concept in Richmond?


1.Affiliate marketing: It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchant) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.

2.Local radio ⇒ broadcast different radio spots to make known the company and promotes customer...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Industrial Control Devices: Switch, Relay, Solenoid and Timer
  • Relay and Emerging Sciences Engineering Essay
  • Essay about Contactors: Relay and Coil
  • relay Essay
  • Signalling Relays Essay
  • Relays: What They Are and How They Impact Our Daily Lives Essay
  • Over Voltage and Under Voltage Control Using Relay Essay
  • Jollibee Foods Corporation Essay

Become a StudyMode Member

Sign Up - It's Free