Marketing Plan for Kunv 91.5 Hd2
KUNV 91.5 HD2 Marketing Plan
Randi Walsh Jack Schibrowsky Marketing 472 December 12, 2012
Executive Summary 4 Internal Analysis for KUNV 91.5 HD2 “The Rebel” Relevant Local KUNV 91.5 HD Radio History (Focus on The REBEL) 5 What is important for KUNV HD2 The Rebel Radio- how do they measure success? 5 What are the Competitive Advantages of this Station? What are its unique features? 5 Why will customers want to listen to this station 6 Current Programming and shares 6 Past Success and failures in the programming area 7 Promotional Activities To Date Including Online Presece and Success of each 8 Planned Promotional Activities 8 Financial Issues/Constraints. How much is KUNV 91.5 HD2 Willing to Spend 8 Identification and evaluation of Key Internal Success Factors 9 The Industry 10 Short history of HD and contemporary music radio business 10 Size and Growth rates of the national radio business (historical and current) 11 Where is Industry in terms of growth? 14 Where is the industry headed? Is the future bright? 14 Size and growth rates of local radio business (historical and current). 15 Major Players>who is successful in LV market? Why? 16 How is the Industry different in LV compared to national? 17 Trends in contemporary music radio (emphasis HD) 18 Issues in Contemporary music radio (emphasis HD) 18 Best Practices, and outlooks for contemporary music radio business (emphasis HD) 18 What are the success requirements for this market? 18 Customer Analysis KUNV 91.5 HD2 “The Rebel” 19 Who listens to the Radio-general Radio listening habits (AM/FM) 19 Who listens to the various formats (include current and potential formats)? 22 What does the UNLV Community look like? 23 What does the Clark County community look like? 24 How many potential customers are there? At UNLV. In Las Vegas 25 What is the customer related success factors for attracting listeners to KUNV 91.5 HD2 Rebel Radio?
Randi Walsh Jack Schibrowsky Marketing 472 December 12, 2012
Executive Summary 4 Internal Analysis for KUNV 91.5 HD2 “The Rebel” Relevant Local KUNV 91.5 HD Radio History (Focus on The REBEL) 5 What is important for KUNV HD2 The Rebel Radio- how do they measure success? 5 What are the Competitive Advantages of this Station? What are its unique features? 5 Why will customers want to listen to this station 6 Current Programming and shares 6 Past Success and failures in the programming area 7 Promotional Activities To Date Including Online Presece and Success of each 8 Planned Promotional Activities 8 Financial Issues/Constraints. How much is KUNV 91.5 HD2 Willing to Spend 8 Identification and evaluation of Key Internal Success Factors 9 The Industry 10 Short history of HD and contemporary music radio business 10 Size and Growth rates of the national radio business (historical and current) 11 Where is Industry in terms of growth? 14 Where is the industry headed? Is the future bright? 14 Size and growth rates of local radio business (historical and current). 15 Major Players>who is successful in LV market? Why? 16 How is the Industry different in LV compared to national? 17 Trends in contemporary music radio (emphasis HD) 18 Issues in Contemporary music radio (emphasis HD) 18 Best Practices, and outlooks for contemporary music radio business (emphasis HD) 18 What are the success requirements for this market? 18 Customer Analysis KUNV 91.5 HD2 “The Rebel” 19 Who listens to the Radio-general Radio listening habits (AM/FM) 19 Who listens to the various formats (include current and potential formats)? 22 What does the UNLV Community look like? 23 What does the Clark County community look like? 24 How many potential customers are there? At UNLV. In Las Vegas 25 What is the customer related success factors for attracting listeners to KUNV 91.5 HD2 Rebel Radio?
Cited: 13. iniquity: HD Radio expanding in Car, Home (Jan 2012) 14