Methods Adapted to Increase Trp Rates

Only available on StudyMode
  • Download(s) : 166
  • Published : March 10, 2013
Open Document
Text Preview
ANALYSIS
TOPIC: METHODS ADAPTED TO INCREASE TRP RATES IN INDIA.

-------------------------------------------------
Publicity stunt
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs.] Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.

-------------------------------------------------
Overview
Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage. It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is generating news interest and awareness for the concept, product or service being marketed. Stunts are effective communication tools when used well and useless time wasters when they are not.

-------------------------------------------------
Media circus

circus is a colloquial metaphor, or idiom, describing a news event where the media coverage is perceived to be out of proportion to the event being covered, such as the number of reporters at the scene, the amount of news media published or broadcast, and the level of media hype. The term is meant to critique the media, usually negatively, by comparing it to a circus, and is considered an idiom as opposed to a literal observation. Usage of the term in this sense became common in the 1970s

-------------------------------------------------
History
Although the idea is older, the term media circus began to appear around the mid 1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which the athlete Chris Evert was involved: "Their courtship, after all, had been a 'media circus.' A few years later The Washington Post had a similar courtship example in which it reported, "Princess Grace herself is still traumatized by the memory of her own media-circus wedding to Prince Rainier in 1956." The term has become increasingly popular with time since the 1970s. Reasons for being critical of the media are as varied as the people who use the term. However, at the core of most criticism is that there may be a significant opportunity cost when other more important news issues get less public attention as a result of coverage of the hyped issue. Media circuses make up the central plot device in the 1951 movie Ace In The Hole about a self-interested reporter who, covering a mine disaster, allows a man to die trapped underground. It cynically examines the relationship between the media and the news they report. The movie was subsequently re-issued as The Big Carnival, with "carnival" referring to what we now call a "circus."

-------------------------------------------------
Sensationalism

Some tactics include being deliberately obtuse, appealing to emotions, being controversial, intentionally omitting facts and information, being loud, self-centered and acting to obtain attention. Trivial information and events are sometimes misrepresented and exaggerated as important or significant, and often includes stories about the actions of individuals and small groups of people, the content of which is often insignificant and irrelevant relative to the macro-level day-to-day events that occur globally. Furthermore, the content and subject matter typically doesn't affect the...
tracking img