according to Baumol‚ every business firm aims at maximization it sales revenue (price x quantity0 rather than its profit. Hence his hypothesis has come to be known as sales maximization theory & revenue maximization theory. According to baumol‚ sales have become an end by themselves and accordingly sales maximization has become the ultimate objective of the firm. Hence‚ the management of a firm directs its energies in promoting and maximizing its sales revenue instead of profit. The goal of
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1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care‚ Oral Care‚ Health Care‚ Skin Care‚ Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company‚ Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years‚ we have been dedicated to providing nature-based solutions for a healthy
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JUSTIFYING SHAREHOLDER WEALTH MAXIMISATION Alan D Morrison Programme Director‚ The Oxford Finance Programme for Senior Executives; Professor of Finance‚ Saïd Business School CORPORATE OBJECTIVES AND CORPORATE FINANCE The Role of the Corporation Corporate fi nance is the branch of economics that concerns itself with the ways in which corporations fi nance their activities. If we want to think clearly about this topic‚ we need a simple model of the corporation. Figure 1 is about the simplest
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Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. They have a strong financials year on year. Compare to last year some financials facts about dabur : Total sales were recorded as INR 7073 crores and up by 5.1%. Net profit INR 913.9 crores up 19.7% Market capitalisation us $5 billion Following chart shows net sales over years (in INR crores ) These stats shows that Dabur is financially very strong and doing well
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SUMMER PROJECT REPORT ON FINANCIAL MODELING OF DABUR Under the guidance of Mr.DheerajVaidya‚ Director Corporate Bridge Consultancy Pvt. Ltd. In partial fulfilment of the requirements For the award of MASTER IN MANAGEMENT STUDIES(MMS) (Affiliated to university of Mumbai) VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF STUDIES AND RESEARCH CHEMBUR‚ MUMBAI Submitted by Sumit B. Agrawal ROLL NO: 01 MMS 2012-2014 Declaration By Candidate I wish to state that the work embodied
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Dabur tackles the secondary supply chain In 2001‚ Dabur decided to tackle its extended supply chain of over 30 factories‚ six key warehouses‚ and 52 stocking points distributing over 1‚000 SKUs to 10‚000 stockists countrywide. The company needed a system to accurately control distribution and sales forecasting to reduce inventory in the pipeline. Dabur went ahead and built a system using Visual Basic and ASP with SQL Server 2000 as the database. It decided not to use a packaged SCM solution due
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Profit Maximization model helps to predict the price-output behavior of a firm under changing market conditions like tax rates‚ wages and salaries‚ bonus‚ the degree of availability of resources‚ technology‚ fashions‚ tastes and preferences of consumers etc. It is a very simple and unambiguous model. It is the single most ideal model that can explain the normal behavior of a firm. It is often argued that no other alternative hypothesis can explain and predict the behavior of business firms better
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| Project on Employee Satisfaction | | | | | | Introduction Job Satisfaction The three important dimensions to job satisfaction are as follows: 1. Job-satisfaction refers to one`s feeling towards one`s job. It can only be inferred but not seen. 2. Job-satisfaction is often determined by how well outcomes meet or exceed expectations. Satisfaction in ones job means increased commitment in the fulfillment of formal requirement. There is greater willingness to invest personal
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This report aims at analyzing and reporting on the marketing strategies of Dabur India Ltd (DIL) for the brand Dabur Chyawanprash. Dabur India Limited is the fourth largest FMCG Company in India. It is the first Company to provide health care through scientifically tested and automated production of formulations based on India traditional science. It is most famous for Dabur Chyawanprash and Hajmola. Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 66 per
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Management: Dabur at a Glance Perfection is not attainable‚ but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5‚283 Crore) and Market Capitalization of US$4 Billion (Rs 20‚000 Crore). Building on a legacy of quality and experience of over 127 years‚ Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today
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